Thalia.de

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

The authors explain the statistical modeling technique and the fundamental aspects of the methods in a straightforward manner that is accessible to individuals with limited statistical and mathematical training. They clarify the nature and role of PLS-SEM in social sciences research that allows researchers to pursue research in new and different ways.In order to facilitate learning, a single case study has been used throughout the book.
Changes in the 2nd edition include:


  • an overview of the latest research on composite-based modelling

  • more coverage of the distinction between PLS-SEM and CB-SEM

  • introduction of a new criterion for discrimination validity assessment

  • revision and extension of the chapter on mediation

  • extended description of moderation

  • a brief introduction to some more advanced techniques

Portrait

Dr. Joe Hair is Founder and Senior Scholar of the Doctoral Degree in Business Administration, Coles College, Kennesaw State University, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 40 books, including Multivariate Data Analysis, Prentice-Hall, 7th edition, 2010 (cited 22,000+ times); Marketing, South-Western Publishing Company, 12th edition 2012; Essentials of Business Research Methods, M.E. Sharpe, 2011; Research Methods for Business, Wiley, 2007; and Essentials of Marketing Research, McGraw-Hill/Irwin, 3rd edition 2013. He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, Journal of Business Research, Journal of Long Range Planning, Journal of Marketing Theory and Practice, International Marketing Review, Journal of Experimental Education, Business Horizons, Journal of Retailing, Multivariate Behavioral Research, and others. He was recognized as the 2011 Academy of Marketing Science Marketing Educator of the year. He often presents seminars on research techniques, multivariate data analysis and marketing issues for organizations in Europe, Australia and other locations outside the U.S.

… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 363
Erscheinungsdatum 19.05.2016
Sprache Englisch
ISBN 978-1-4833-7744-5
Verlag Sage Publications
Maße (L/B/H) 229/154/22 mm
Gewicht 507
Auflage 2nd Edition.
Buch (Taschenbuch, Englisch)
39,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 44246049
    The Invention of Nature
    von Andrea Wulf
    Buch (Taschenbuch)
    9,99
  • 42284322
    Thing Explainer
    von Randall Munroe
    Buch (gebundene Ausgabe)
    16,99
  • 42521172
    Thing Explainer
    von Randall Munroe
    Buch (gebundene Ausgabe)
    19,99
  • 30086575
    A Brief History of Time
    von Stephen W. Hawking
    Buch (Taschenbuch)
    8,99
  • 28274816
    Gray's Anatomy
    von Henry Gray
    Buch (gebundene Ausgabe)
    23,99
  • 43867006
    The Gene
    von Siddhartha Mukherjee
    Buch (Taschenbuch)
    12,99
  • 883994
    A Brief History of Time
    von Stephen W. Hawking
    Buch (Taschenbuch)
    6,99
  • 46020291
    When Breath Becomes Air
    von Paul Kalanithi
    Buch (Taschenbuch)
    8,99
  • 25957828
    The Emperor of All Maladies
    von Siddhartha Mukherjee
    Buch (Taschenbuch)
    8,99
  • 45756439
    Weapons of Math Destruction
    von Cathy O'Neil
    Buch (Taschenbuch)
    12,99
  • 43939392
    Superintelligence
    von Nick Bostrom
    Buch (Taschenbuch)
    9,99
  • 40059647
    How Not to be Wrong
    von Jordan Ellenberg
    Buch (Taschenbuch)
    9,99
  • 894055
    Surely You're Joking, Mr. Feynman
    von Richard P. Feynman
    Buch (Taschenbuch)
    9,99
  • 44604933
    The Invention of Nature
    von Andrea Wulf
    Buch (Taschenbuch)
    12,99
  • 44895628
    Hidden Figures
    von Margot Lee Shetterly
    Buch (Taschenbuch)
    9,99
  • 39546539
    Do No Harm
    von Henry Marsh
    Buch (Taschenbuch)
    8,99
  • 43783586
    The Big Picture
    von Sean B. Carroll
    Buch (gebundene Ausgabe)
    21,99
  • 44380905
    Seven Brief Lessons on Physics
    von Carlo Rovelli
    Buch (Taschenbuch)
    6,99
  • 45252810
    The Great Convergence
    von Richard Baldwin
    Buch (gebundene Ausgabe)
    27,99
  • 40166615
    The Science of Interstellar
    von Kip S. Thorne
    (1)
    Buch (Taschenbuch)
    15,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

von Marko Sarstedt , Christian M. Ringle , G. Tomas M. Hult , Joseph F. Hair

Buch (Taschenbuch, Englisch)
39,99
+
=
Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)

Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)

von John Tiffany

(55)
Buch (gebundene Ausgabe)
19,99
+
=

für

59,98

inkl. gesetzl. MwSt.

Alle kaufen