Thalia.de

The Art of Digital Marketing

The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The premier guide to digital marketing that works, and a solid framework for success
The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.
The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.
* Get inside the customer's head with deep consumer research
* Constantly improve your campaigns based on feedback and interactions
* Integrate digital activities across channels, including traditional marketing
* Build campaigns based on customer choice and control
Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Portrait

IAN DODSON is Co-founder and Director of the Digital Marketing Institute. The Institute has defined a set of qualifications for the digital marketing industry which are now the most widely taught global certifications - available in over 70 countries worldwide. These qualifications act as an educational and professional pathway for students, educators and employers.
Passionate about student centric outcomes and an advocate of education and digital literacy, Ian believes digital technologies are enabling tools for raising economic and social standards globally.

… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 400
Erscheinungsdatum 27.05.2016
Sprache Englisch
ISBN 978-1-119-26570-2
Verlag Wiley John + Sons
Maße (L/B/H) 191/263/39 mm
Gewicht 806
Auflage 1. Auflage
Buch (gebundene Ausgabe, Englisch)
57,99
inkl. gesetzl. MwSt.
Versandfertig in 1 - 2 Wochen
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 45456157
    Understanding Digital Marketing
    von Damian Ryan
    Buch (Taschenbuch)
    21,99
  • 44611290
    Digital Marketing Strategy
    von Simon Kingsnorth
    Buch (Taschenbuch)
    32,99
  • 45243079
    Fantastic Beasts and Where to Find Them. The Original Screenplay
    von Joanne K. Rowling
    (12)
    Buch (gebundene Ausgabe)
    14,95 bisher 21,99
  • 43564382
    Milk and Honey
    von Rupi Kaur
    (1)
    Buch (Taschenbuch)
    12,99 bisher 14,99
  • 47566547
    Good Night Stories for Rebel Girls
    von Francesca Cavallo
    Buch (gebundene Ausgabe)
    16,99
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (5)
    Buch (Taschenbuch)
    6,99 bisher 9,70
  • 41817426
    Everything, Everything
    von Nicola Yoon
    Buch (Taschenbuch)
    7,99
  • 38930428
    We Were Liars
    von E. Lockhart
    (11)
    Buch (Taschenbuch)
    7,99 bisher 10,49
  • 46008893
    4 3 2 1 (4321)
    von Paul Auster
    (1)
    Buch (gebundene Ausgabe)
    13,99
  • 46576306
    The Hate U Give
    von Angie Thomas
    Buch (gebundene Ausgabe)
    9,99 bisher 13,49
  • 43606427
    A Little Life
    von Hanya Yanagihara
    (3)
    Buch (Taschenbuch)
    8,09
  • 43315739
    A Little Life
    von Hanya Yanagihara
    Buch (Taschenbuch)
    8,90 bisher 11,99
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    (7)
    Buch (Taschenbuch)
    25,90 bisher 39,99
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (8)
    Buch (Taschenbuch)
    52,95 bisher 77,00
  • 15399647
    Nineteen Eighty-Four (1984)
    von George Orwell
    Buch (Taschenbuch)
    6,99
  • 46448633
    The Legend of Zelda: Art & Artifacts
    von Nintendo
    Buch (gebundene Ausgabe)
    26,99 bisher 40,99
  • 47063173
    The Hanging Tree
    von Ben Aaronovitch
    (1)
    Buch (Taschenbuch)
    6,79 bisher 7,99
  • 44725232
    Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)
    von John Tiffany
    (57)
    Buch (gebundene Ausgabe)
    19,99
  • 46442116
    A Darker Shade of Magic 03. A Conjuring of Light
    von V. E. Schwab
    (1)
    Buch (Taschenbuch)
    7,99
  • 46576290
    Unfiltered
    von Lily Collins
    Buch (gebundene Ausgabe)
    14,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

The Art of Digital Marketing

The Art of Digital Marketing

von Ian Dodson

Buch (gebundene Ausgabe, Englisch)
57,99
+
=
Smart Art Marketing

Smart Art Marketing

von Stefanie Zobel

Buch (Taschenbuch)
29,80
+
=

für

87,79

inkl. gesetzl. MwSt.

Alle kaufen