Are you looking for an "edge" in building your sales career? In thisbook, veteran salesperson Steve Gareau provides you with hisinsights on human nature and what helps in developing a long-termrelationship with a customer, based on trust. Having this book withyou is like having Steve along on your next sales call.In it, you'll find out: The importance of honesty, integrity and morals in buildinga sales career How knowledge of your competitor's product or service isvital to your success Why you need to find out why your customers buy fromyou-and how they benefit from what your company offersSteve shows you what to do, each step of the sales process. The bookuses the analogy of building a bridge to show you what you need to doto build a successful sale and a successful career in sales.So . . . take Steve Gareau along with you on your next sales call!