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Cluetrain Manifesto. 10th Anniversary Edition

Beginning as a Web site in 1999 where the authors posted ninety-five theses about the new reality of the networked marketplace, this book enlarges on those themes through dozens of stories and observations about business in America and how the Internet will continue to change it all, in a book with a new introduction and chapters by the authors.
Portrait

Rick Levine is the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems' Java Software group.Christopher Locke blogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado.Doc Searls is Senior Editor of "Linux Journal," and a fellow at Harvard's Berkman Center for Internet & Society.David Weinberger is a fellow at Harvard's Berkman Center and author of "Everything Is Miscellaneous."Jake McKee is the principal and chief Ant Wrangler at Ant's Eye View, and he was previously global community relations specialist for the LEGO Company.JP Rangaswami is chief information officer of British Telecom's global IT services business.Dan Gillmor is the director of the Knight Center for Digital Media Entrepreneurship at Arizona State University's Walter Cronkite School of Journalism and Mass Communication.

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Einband Taschenbuch
Seitenzahl 298
Erscheinungsdatum 01.06.2011
Sprache Englisch
ISBN 978-0-465-02409-4
Reihe Basic Books
Verlag Perseus Distribution
Maße (L/B/H) 209/139/25 mm
Gewicht 319
Buch (Taschenbuch, Englisch)
13,99
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Cluetrain Manifesto. 10th Anniversary Edition

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