The Amazing Power of Social Networks and How They Shape Our Lives
A brilliantly original and effortlessly engaging exploration of the amazing power of social networks, and the ways they shape our lives. Using exciting discoveries in mathematics, genetics, psychology and sociology, pre-eminent social scientists Nicholas Christakis and James Fowler explain how our connections - our friends, their friends, and even their friends' friends - have an astonishing power to influence everything, from what we eat to who we sleep with, and even our basic health. Intriguing, entertaining and revelatory, CONNECTED will change the way people think about every aspect of their lives.
Nicholas Christakis is a Harvard professor with joint appointments in Care Policy, Sociology and Medicine, who has been studying social networks for the last ten years. His work has been covered by numerous publications including the New York Times, Newsweek and Time magazine, which recently voted one of the 100 Most Influential People in 2009. James Fowler is a political scientist who specialises in the study of social networks, human cooperation and political participation. His projects on obesity and the genetic basis of political behaviour have been covered by media outlets including the Washington Post and the BBC.