A brand new business model for entrepreneurs. Use content to build a massive following and thrive in the marketplace without pitching any product.
Every start-up and entrepreneur struggles to reach and attract customers. Content Inc. introduces a new business model entrepreneurs with limited resources can use to build a massive online audience as the engine that drives their entire businesses. The book reveals a 6-step process some of today's most successful entrepreneurs have used-including the author--to dominate the market without initially selling anything at all.
Content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company.
You'll discover how to:
. Develop a model that creates an audience of future buyers
. Formulate a plan for social media sharing and search engine optimization
. Learn the six steps that power today's fastest growing businesses
. Catapult your company from micro status to becoming the leading industry player