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Damn Good Advice (For People with Talent!)

How To Unleash Your Creative Potential by America's Master Communicator

An indispensable guide to creative success from the legendary Lois, known as the 'original Mad Man'. His punchy and explosive writings explain, inspire and teach great thinking, creative excellence, the art of branding and salesmanship. Essential reading for creative professionals, entrepreneurs, students and anyone else who wants damn good advice.

Portrait
George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon's $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.
Zitat
'positions [Lois] as a kind of belligerent elder statesman ... [his] personality [...] springs gleefully from every page ... His portfolio is peppered with campaigns, slogans and design work that truly influenced popular culture ... Damn Good Advice contains numerous examples of how [Lois'] innovative, at times outrageous thinking has won his agencies new business' Creative Review 'This ad man is Mad man.' New York Post 'An Innovation Bible...a must-have spine stiffener for artists and entrepreneurs alike." The Huffington Post 'George Lois offers indispensable lessons, practical advice, facts, anecdotes, and inspiration for all those looking to succeed in life, business, and creativity.' NPR's Morning Edition 'An irreverent, playful, genuinely useful set of rules to live by for aspiring creatives.' Details
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Einband Taschenbuch
Seitenzahl 192
Erscheinungsdatum 26.03.2012
Sprache Englisch
ISBN 978-0-7148-6348-1
Verlag Phaidon
Maße (L/B/H) 182/123/22 mm
Gewicht 239
Abbildungen 100 Abbildungen
Auflage 1. Auflage
Buch (Taschenbuch, Englisch)
8,99
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