As a small-business owner or solopreneur, you wear many hats-perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results." Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: . Avoid blah, blah, blah marketing . Use magnetic marketing strategies that pull-not push-qualified decision-makers into your world . Get noticed . Position yourself as an expert . Become the obvious choice in your market . Do social media right . Zero in on your customers' pain/gain factors . Learn to speak their language . Get a steady stream of referrals . Identify and focus on high-payoff activities . Cultivate and leverage enthusiastic advocates . And more.Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.
David M. Newman is currently Professor of Sociology at DePauw University in Greencastle, Indiana. He received his PhD. in Sociology from the University of Washington in 1988. He teaches courses in Deviance, Mental Illness, Family, Social Psychology, and Research Methods and has won teaching awards at both the University of Washington and DePauw University. He has published numerous articles on teaching and has presented several research papers on the intersection of gender and power in intimate relationships. He has authored two textbooks, "Sociology: Exploring the Architecture of Everyday Life" (and co-edited an accompanying anthology) and "Sociology of Families". When not hunkered down in his third floor office he enjoys running, swimming, and arguing with his teenage sons.
"You'll want to keep picking up this book again and again, because it's packed with useful information for small busineses." --"Small Biz Trends"