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Guide to Effective Retail Merchandise Management: A Step by Step Guide to Merchandising in a Retail Store (Small Business Management)

This guide concerns itself with retail merchandise management which involves:
what merchandise to carry in stock
how much to buy and stock of each item
how much selling space to give each item
what price to charge for each item
how to display, advertise and promote each item
Merchandise management is sometimes mistaken with merchandising. Merchandising refers to good in-store display and promotion of merchandise. Merchandise management, as described above, is much more, as will be seen in the discussion to follow in this guide.

My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.

Table of Contents:
1. Introduction
2. Selection Of Merchandise
3. Gross Profit
4. Profit Per Square Foot
5. Allocation of Space Based on Profit Per Square Foot
6. Gross Profit On Investment
8. Stockturn
9. Using Profit/Investment, Profit/Sq. Ft. and Stockturns
10. Implementing A Merchandise Improvement Program
11. Gradual Replacement of Undesirable Merchandise
12. Checklist For Improving The Merchandise Mix In Your Store
13. Retail Pricing, Sales And Markdowns
14. Sales and Markdowns
15. Retail Advertising And Promotion

… weiterlesen
Beschreibung

Produktdetails


Format ePUB i
Kopierschutz kein Kopierschutz i
Erscheinungsdatum 17.07.2014
Sprache Englisch
EAN 9781498992404
Verlag Business Plan Expert
eBook
2,64
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Guide to Effective Retail Merchandise Management: A Step by Step Guide to Merchandising in a Retail Store (Small Business Management)

Guide to Effective Retail Merchandise Management: A Step by Step Guide to Merchandising in a Retail Store (Small Business Management)

von Meir Liraz

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