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Jab, Jab, Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers´ resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don´t.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers´ right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It´s not just about developing high-quality content; it´s also about developing high-quality content that´s perfectly adapted to specific social media platforms and mobile devices. It´s about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

Portrait
Gary Vaynerchuk is a self-trained wine and social-media expert who has revolutionized the wine industry. His cultlike following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience. He hosts a daily webcast called Wine Library TV that attracts more than 90,000 viewers each day. Additionally, through his digital consulting agency, VaynerMedia, he has worked with various Fortune 500 companies on digital and social media strategy. Askmen.com named Gary to its list of the 69 Most Influential Men of 2009 and he was included in Business Week's list of the top twenty people every entrepreneur should follow.
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Einband gebundene Ausgabe
Seitenzahl 224
Erscheinungsdatum 01.11.2013
Sprache Englisch
ISBN 978-0-06-227306-2
Reihe HarperBusiness
Verlag Harper Collins Publ. USA
Maße (L/B/H) 238/194/25 mm
Gewicht 805
Abbildungen w. 92 color Illustrationen
Verkaufsrang 9.389
Buch (gebundene Ausgabe, Englisch)
17,99
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