Thalia.de

Marketing Management

A Contemporary Perspective

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe.
The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world.
The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Portrait
Christian Homburg holds a B.Sc. and M.Sc. in Mathematics and Business Administration and a Ph.D. in Business. From 1989 to 1992 he worked in the industry, serving as a director for strategic planning, marketing and controlling in an international company. In 1995, he received his habilitation degree and soon afterwards, he joined the faculty at the private Koblenz School of Corporate Management (WHU Koblenz in Vallendar, Germany) as a Professor of Marketing. Since 1999, he is on the faculty at the University of Mannheim. Prof. Dr. Christian Homburg is currently serving as co-chair of the marketing department and as the director of the Institute for Market-Oriented Management (IMU). In 2006, he received an honorary doctor from the Copenhagen Business School. His research interests include market-oriented management, customer relationship management and sales management.
He has published numerous articles in the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing, and is author of many books. Professor Homburg is also founder and chair of the Advisory Board of Professor Homburg & Partner. Since 1991, this company has been consulting on marketing and sales management with major firms in Europe and USA including BASF, Bosch, Degussa, DaimlerChrysler, Deutsche Bank, Dresdner Bank, E.ON, Heidelberger Druckmaschinen, Pfizer, Roche, RWE, Shell, Siemens, St. Gobain and ThyssenKrupp.
Dr. Harley Krohmer ist Habilitand am Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Marketing an der Universität Mannheim.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 641
Erscheinungsdatum 01.01.2013
Sprache Englisch
ISBN 978-0-07-714604-7
Verlag McGraw-Hill Education Ltd
Maße (L/B/H) 261/197/32 mm
Gewicht 1226
Auflage 2nd edition.
Buch (Taschenbuch, Englisch)
69,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 36029357
    The Outsider
    von Albert Camus
    Buch (Taschenbuch)
    6,99
  • 42416940
    George R. R. Martin's a Game of Thrones Leather Cloth Boxed Set (Song of Ice and Fire Series)
    von George R. R. Martin
    Buch (Leder)
    49,50 bisher 70,76
  • 45243079
    Fantastic Beasts and Where to Find Them. The Original Screenplay
    von Joanne K. Rowling
    (8)
    Buch (gebundene Ausgabe)
    16,99 bisher 21,49
  • 44725232
    Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)
    von John Tiffany
    (55)
    Buch (gebundene Ausgabe)
    19,99
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (6)
    Buch (Taschenbuch)
    48,95 bisher 71,99
  • 43564382
    Milk and Honey
    von Rupi Kaur
    Buch (Taschenbuch)
    12,99
  • 42413879
    All the Light We Cannot See
    von Anthony Doerr
    (2)
    Buch (Taschenbuch)
    7,87 bisher 10,49
  • 45965122
    The Chemist
    von Stephenie Meyer
    Buch (Taschenbuch)
    13,49 bisher 27,99
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (5)
    Buch (Taschenbuch)
    6,99 bisher 9,70
  • 38930428
    We Were Liars
    von E. Lockhart
    (10)
    Buch (Taschenbuch)
    7,99 bisher 10,49
  • 17914934
    One Line a Day
    von Books LLC Staff Chronicle
    (2)
    Buch
    9,99
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    (6)
    Buch (Taschenbuch)
    25,90 bisher 37,49
  • 42769827
    The Girl on the Train
    von Paula Hawkins
    (14)
    Buch (Taschenbuch)
    6,99
  • 39151343
    Harry Potter 1 and the Philosopher's Stone
    von Joanne K. Rowling
    (14)
    Buch (Taschenbuch)
    6,99
  • 43809866
    It Ends with Us
    von Colleen Hoover
    (2)
    Buch (Taschenbuch)
    8,99 bisher 11,50
  • 41516671
    Scratch the World
    Buch (Poster)
    22,99
  • 46395110
    Tools of Titans
    von Timothy Ferriss
    Buch (Taschenbuch)
    14,99
  • 39151342
    Harry Potter 2 and the Chamber of Secrets
    von Joanne K. Rowling
    Buch (Taschenbuch)
    6,99
  • 45996981
    The Bikini Body 28-Day Healthy Eating & Lifestyle Guide
    von Kayla Itsines
    Buch (Taschenbuch)
    17,99 bisher 23,49

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Marketing Management

Marketing Management

von Harley Krohmer , Sabine Kuester , Christian Homburg

Buch (Taschenbuch, Englisch)
69,99
+
=
Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy

Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy

von Ralf Strauss

Buch (gebundene Ausgabe)
88,99
+
=

für

158,98

inkl. gesetzl. MwSt.

Alle kaufen