Thalia.de

Marketing-Management

For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID.
MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results.
With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Portrait
Prof. Philip Kotler lehrt an der Kellogg School of Management, Chicago. Er gilt als renommierter Experte im Bereich Marketing weltweit.
KEVIN LANE KELLER ist Professor für Marketing an der Tuck School of Business des Dartmouth Colleges. Er ist einer der international führenden Experten auf dem Gebiet der Markenpolitik und des strategischen Markenmanagements.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 832
Erscheinungsdatum 04.08.2015
Sprache Englisch
ISBN 978-1-292-09262-1
Verlag Prentice Hall International
Maße (L/B/H) 276/215/27 mm
Gewicht 1561
Abbildungen w. Illustrationen
Auflage 15. Dr.
Buch (Taschenbuch, Englisch)
89,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 41592442
    Marketing Management
    von Philip Kotler
    Buch (gebundene Ausgabe)
    78,99
  • 40907645
    Country Hits For Ukulele: 24 Favorites To Strum & Sing
    von Leon Hal Leonard Publishing Corporation
    Buch (Taschenbuch)
    12,98
  • 22647043
    Focus on IELTS Academic Vocabulary Workbook. New Edition
    von Sue O'Connell
    Schulbuch (Taschenbuch)
    42,99
  • 45711125
    A Tracte Containing the Artes of Curious Paintinge, Caruinge and Buildinge (Classic Reprint)
    von Giovanni Paolo Lomazzo
    Buch (Taschenbuch)
    21,99
  • 34167027
    Marketing Management
    von Harley Krohmer
    Buch (Taschenbuch)
    69,99
  • 45243079
    Fantastic Beasts and Where to Find Them. The Original Screenplay
    von Joanne K. Rowling
    (8)
    Buch (gebundene Ausgabe)
    15,99 bisher 21,49
  • 44725232
    Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)
    von John Tiffany
    (55)
    Buch (gebundene Ausgabe)
    19,99
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (6)
    Buch (Taschenbuch)
    48,95 bisher 71,99
  • 43564382
    Milk and Honey
    von Rupi Kaur
    Buch (Taschenbuch)
    12,99
  • 42413879
    All the Light We Cannot See
    von Anthony Doerr
    (2)
    Buch (Taschenbuch)
    7,87 bisher 10,49
  • 45965122
    The Chemist
    von Stephenie Meyer
    Buch (Taschenbuch)
    13,49 bisher 27,99
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (5)
    Buch (Taschenbuch)
    6,99 bisher 9,70
  • 38930428
    We Were Liars
    von E. Lockhart
    (10)
    Buch (Taschenbuch)
    7,99 bisher 10,49
  • 17914934
    One Line a Day
    von Books LLC Staff Chronicle
    (2)
    Buch
    9,99
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    (6)
    Buch (Taschenbuch)
    25,90 bisher 37,49
  • 42769827
    The Girl on the Train
    von Paula Hawkins
    (14)
    Buch (Taschenbuch)
    6,99
  • 39151343
    Harry Potter 1 and the Philosopher's Stone
    von Joanne K. Rowling
    (14)
    Buch (Taschenbuch)
    6,99
  • 43809866
    It Ends with Us
    von Colleen Hoover
    (2)
    Buch (Taschenbuch)
    8,99 bisher 11,50
  • 42416940
    George R. R. Martin's a Game of Thrones Leather Cloth Boxed Set (Song of Ice and Fire Series)
    von George R. R. Martin
    Buch (Leder)
    49,50 bisher 70,76
  • 41516671
    Scratch the World
    Buch (Poster)
    22,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Marketing-Management

Marketing-Management

von Philip Kotler , Kevin Lane Keller

Buch (Taschenbuch, Englisch)
89,99
+
=
The Ten-Day MBA: A Step-By-Step Guide to Mastering the Skills Taught in America's Top Business Schools

The Ten-Day MBA: A Step-By-Step Guide to Mastering the Skills Taught in America's Top Business Schools

von Steven A. Silbiger

Buch (Taschenbuch)
17,99
+
=

für

107,98

inkl. gesetzl. MwSt.

Alle kaufen