Thalia.de

Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Easyread Large Edition)

If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): "With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors." ...As you might guess, this book does not advocate your grandfather's concept of marketing. Marketing That Matters sets forth a thoroughly contemporary approach to marketing that is fully in tune with today's intensely competitive and fast-changing business environmentan approach that will help you position yourself and your company for continuing success in the challenging years ahead. The numerous examples in this book, drawn from the collective experience of companies affiliated with Social Venture Network (SVN) and from the authors' nearly four decades of experience with their own and other firms, illustrate how values-driven companies can succeed in the marketplace while helping make the world better.
As Chip and Eric show so clearly, marketing truly succeeds only when it is an authentic expression of a company's mission and when it embodies the company's brand, expressing what they call "the three Vs: the value, values, and voice of an organization." If you're looking for insight and practical advice about how to navigate the swirling waters at the intersection of market and meaning, you'll find them in this book. This pint-sized volume contains a gallon's worth of wisdom. You'll want to keep it on your desk and refer to it again and again. Enjoy! ----Mal Warwick

Portrait
Chip Conley ist Gründer und CEO von Joie de Vivre, der zweitgrößten Design-Hotelkette der USA. Er ist mehrfach ausgezeichneter Innovationsexperte und vielgefragter Referent.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 342
Erscheinungsdatum 01.2009
Sprache Englisch
ISBN 978-1-4429-6243-9
Verlag SELF
Maße (L/B/H) 254/178/18 mm
Gewicht 594
Auflage 16. Auflage von 2000
Verkaufsrang 18.380
Buch (Taschenbuch, Englisch)
25,98
inkl. gesetzl. MwSt.
Versandfertig in 1 - 2 Wochen
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 44725232
    Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)
    von Joanne K. Rowling
    (34)
    Buch
    19,99
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (3)
    Buch
    48,95 bisher 71,99
  • 42769827
    The Girl on the Train
    von Paula Hawkins
    (1)
    Buch
    7,40
  • 45571862
    ZAYN
    von Zayn
    (3)
    Buch
    17,95 bisher 23,11
  • 30674192
    A Raisin in the Sun
    von Lorraine Hansberry
    (1)
    Buch
    6,80
  • 39151343
    Harry Potter 1 and the Philosopher's Stone
    von Joanne K. Rowling
    (1)
    Buch
    7,90
  • 43564382
    Milk and Honey
    von Rupi Kaur
    Buch
    12,99 bisher 14,99
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (5)
    Buch
    6,99 bisher 9,70
  • 3061941
    A Raisin in the Sun
    von Lorraine Hansberry
    Buch
    6,99
  • 42413879
    All the Light We Cannot See
    von Anthony Doerr
    (2)
    Buch
    7,85 bisher 10,49
  • 6609307
    Fahrenheit 451
    von Ray Bradbury
    (2)
    Schulbuch
    10,25
  • 38930428
    We Were Liars
    von E. Lockhart
    (6)
    Buch
    7,99 bisher 10,49
  • 17345365
    Looking for Alaska
    von John Green
    (2)
    Schulbuch
    10,25
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    (5)
    Buch
    25,90 bisher 37,49
  • 43809866
    It Ends with Us
    von Colleen Hoover
    (1)
    Buch
    8,99 bisher 11,50
  • 44896091
    Born to Run
    von Bruce Springsteen
    Buch
    18,95
  • 29974749
    Me Before You
    von Jojo Moyes
    (6)
    Buch
    8,85 bisher 11,80
  • 41783587
    Walking Dead Pop-Up Survival Guide
    von David Hawcock
    Buch
    49,99
  • 42416940
    George R. R. Martin's a Game of Thrones Leather Cloth Boxed Set (Song of Ice and Fire Series)
    von George R. R. Martin
    Buch
    49,50 bisher 70,76
  • 32901389
    The Hunger Games
    von Suzanne Collins
    (1)
    Schulbuch
    8,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Easyread Large Edition)

Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Easyread Large Edition)

von Chip Conley

Buch
25,98
+
=
Fantastic Beasts and Where to Find Them. The Original Screenplay

Fantastic Beasts and Where to Find Them. The Original Screenplay

von Joanne K. Rowling

(4)
Buch
14,95
bisher 16,99
+
=

für

40,93

inkl. gesetzl. MwSt.

Alle kaufen