Thalia.de

Misbehaving

The Making of Behavioural Economics

ECONOMIST, FINANCIAL TIMES and EVENING STANDARD BOOKS OF THE YEAR 2015
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award
From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge , Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.
Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
Rezension
Wildly disruptive Michael Lewis Bloomberg
Portrait
Richard H. Thaler, geboren 1945 in New Jersey, ist Professor für Verhaltensökonomie an der Universität Chicago. Er gilt als führender Kopf auf diesem Gebiet und berät unter anderem Barack Obamas Wirtschaftsexperten und David Cameron, den Vorsitzenden der britischen Konservativen.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 432
Erscheinungsdatum 05.05.2016
Sprache Englisch
ISBN 978-0-241-95122-4
Reihe Penguin Press
Verlag Penguin Books Ltd
Maße (L/B/H) 197/128/30 mm
Gewicht 315
Buch (Taschenbuch, Englisch)
8,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 40899035
    Misbehaving
    von Richard H. Thaler
    Buch
    18,99
  • 43799912
    Blockchain Revolution
    von Don Tapscott
    Buch
    12,99
  • 43916869
    Misbehaving
    von Richard H. Thaler
    Buch
    8,99
  • 31129738
    Thinking, Fast and Slow
    von Daniel Kahneman
    Buch
    11,99
  • 43858922
    Pre-suasion
    von Robert Cialdini
    Buch
    12,99
  • 44844464
    Chaos Monkeys
    von Antonio Garcia Martinez
    Buch
    12,99
  • 27071413
    Rich Dad Poor Dad
    von Robert T. Kiyosaki
    Buch
    5,99
  • 42351318
    #Girlboss
    von Sophia Amoruso
    Buch
    6,99
  • 29862330
    The Lean Startup
    von Eric Ries
    Buch
    14,99
  • 46122525
    The Official Guide to the GMAT Review 2017 Bundle + Question Bank + Video
    von GMAC (Graduate Management Admission Council)
    Buch
    59,99
  • 39965187
    Making Sense of Change Management
    von Esther Cameron
    Buch
    38,99
  • 44380676
    Quiet Leadership
    von Carlo Ancelotti
    Buch
    16,99
  • 20111419
    Business Model Generation
    von Alexander Osterwalder
    (1)
    Buch
    26,99
  • 42096046
    The End of Alchemy
    von Mervyn King
    Buch
    9,99
  • 22861025
    Start with Why
    von Simon Sinek
    Buch
    9,99
  • 43982726
    Elon Musk
    von Ashlee Vance
    Buch
    6,99
  • 43916845
    The Euro
    von Joseph E. Stiglitz
    Buch
    13,99
  • 31419499
    Getting to Yes
    von Roger Fisher
    Buch
    7,99
  • 43966731
    The Euro
    von Joseph E. Stiglitz
    Buch
    14,99
  • 32964238
    Why Nations Fail
    von Daron Acemoglu
    Buch
    9,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Misbehaving

Misbehaving

von Richard H. Thaler

Buch
8,99
+
=
Unterwerfung

Unterwerfung

von Michel Houellebecq

(4)
Buch
10,99
+
=

für

19,98

inkl. gesetzl. MwSt.

Alle kaufen