Thalia.de

Neuromarketing in Action

How to Talk and Sell to the Brain

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
Portrait
Professor Patrick Georges is a neurosurgeon with a passion for improving management and business organization through the development of the concept of organizational intelligence. He is the author of several works, including The Six-Figure Manager (published by Kogan Page).
Professor Anne-Sophie Bayle-Tourtoulou has taught marketing across several programs of the HEC Group for many years, with a focus on the retail sector. She has worked on various projects in this sector, including product ranges, retailers´ own brands, pricing and promotional policies.
Professor Michel Badoc has taught marketing for many years, mostly at the institutions within the HEC Group, but also schools such as the CESB and ENASS. He also develops appraisal and consultancy activities for companies in Europe and North America.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 282
Erscheinungsdatum 01.11.2014
Sprache Englisch
ISBN 978-0-7494-7614-4
Verlag Kogan Page
Maße (L/B/H) 244/163/22 mm
Gewicht 603
Buch (gebundene Ausgabe, Englisch)
88,99
inkl. gesetzl. MwSt.
Versandfertig in 3 - 5 Tagen
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 34466291
    Neuromarketing in Action
    von Michel Badoc
    Buch
    21,99
  • 43532228
    Neuromarketing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success
    von Gerard Blokdijk
    Buch
    29,99
  • 43987791
    Digital Neuromarketing
    von Sam Page
    Buch
    37,99
  • 45243079
    Fantastic Beasts and Where to Find Them. The Original Screenplay
    von Joanne K. Rowling
    (5)
    Buch
    16,99 bisher 21,49
  • 44725232
    Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)
    von John Tiffany
    (36)
    Buch
    19,99
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (4)
    Buch
    48,95 bisher 71,99
  • 43564382
    Milk and Honey
    von Rupi Kaur
    Buch
    12,99 bisher 14,99
  • 42413879
    All the Light We Cannot See
    von Anthony Doerr
    (2)
    Buch
    7,87 bisher 10,49
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (5)
    Buch
    6,99 bisher 9,70
  • 45965122
    The Chemist
    von Stephenie Meyer
    Buch
    13,49 bisher 27,99
  • 38930428
    We Were Liars
    von E. Lockhart
    (6)
    Buch
    7,99 bisher 10,49
  • 17914934
    One Line a Day
    von Books LLC Staff Chronicle
    (2)
    Buch
    9,99
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    (5)
    Buch
    25,90 bisher 37,49
  • 39151343
    Harry Potter 1 and the Philosopher's Stone
    von Joanne K. Rowling
    (2)
    Buch
    6,99
  • 42769827
    The Girl on the Train
    von Paula Hawkins
    (1)
    Buch
    6,99
  • 41516671
    Scratch the World
    Buch
    22,99
  • 42416940
    George R. R. Martin's a Game of Thrones Leather Cloth Boxed Set (Song of Ice and Fire Series)
    von George R. R. Martin
    Buch
    49,50 bisher 70,76
  • 43809866
    It Ends with Us
    von Colleen Hoover
    (1)
    Buch
    8,99 bisher 11,50
  • 46095035
    Born A Crime
    von Trevor Noah
    (1)
    Buch
    14,99
  • 39151342
    Harry Potter 2 and the Chamber of Secrets
    von Joanne K. Rowling
    Buch
    6,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Neuromarketing in Action

Neuromarketing in Action

von Michael Badoc , Anne-Sophie Bayle-Tourtoulou , Patrick Georges

Buch
88,99
+
=
Fundamentals of Business-to-Business Marketing

Fundamentals of Business-to-Business Marketing

von Michael Kleinaltenkamp

Buch
64,98
+
=

für

153,97

inkl. gesetzl. MwSt.

Alle kaufen