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Portfolio Management for New Products

The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.

Portrait

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

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Produktdetails


Einband gebundene Ausgabe
Seitenzahl 382
Erscheinungsdatum 14.12.2001
Sprache Englisch
ISBN 978-0-7382-0514-4
Verlag The Perseus Books Group
Maße (L/B/H) 234/161/33 mm
Gewicht 684
Abbildungen mit Illustrationen
Auflage 2 Rev ed.
Buch (gebundene Ausgabe, Englisch)
64,99
inkl. gesetzl. MwSt.
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