Thalia.de

Pre-Suasion

A Revolutionary Way to Influence and Persuade

NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
Portrait
Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 432
Erscheinungsdatum 11.10.2016
Sprache Englisch
ISBN 978-1-5011-0979-9
Verlag Simon + Schuster
Maße (L/B/H) 236/161/32 mm
Gewicht 658
Abbildungen mit Abbildungen
Verkaufsrang 13.564
Buch (gebundene Ausgabe, Englisch)
21,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 47393855
    Pre-Suasion
    von Robert Cialdini
    Buch (Taschenbuch)
    9,99
  • 27071413
    Rich Dad Poor Dad
    von Robert T. Kiyosaki
    Buch (Taschenbuch)
    6,99
  • 46122525
    The Official Guide to the GMAT Review 2017 Bundle + Question Bank + Video
    von GMAC
    Buch (Set mit diversen Artikeln)
    59,99
  • 40108783
    Zero to One
    von Blake Masters
    Buch (Taschenbuch)
    8,99
  • 31129738
    Thinking, Fast and Slow
    von Daniel Kahneman
    Buch (Taschenbuch)
    12,99
  • 45507821
    The Undoing Project
    von Michael Lewis
    Buch (gebundene Ausgabe)
    14,99
  • 42214758
    The Culture Map
    von Erin Meyer
    Buch (Taschenbuch)
    12,99
  • 29862330
    The Lean Startup
    von Eric Ries
    Buch (Taschenbuch)
    13,99
  • 31419499
    Getting to Yes
    von William Ury
    Buch (Taschenbuch)
    9,99
  • 46122529
    The Official Guide for GMAT Review 2017 with Online Question Bank and Exclusive Video
    von GMAC
    Buch (Set mit diversen Artikeln)
    32,99
  • 43818536
    Elon Musk
    von Ashlee Vance
    Buch (Taschenbuch)
    8,99
  • 16150088
    The Big Five for Life
    von John P. Strelecky
    Buch (Taschenbuch)
    9,99
  • 47183333
    The Undoing Project
    von Michael Lewis
    Buch (Taschenbuch)
    8,99
  • 43982726
    Elon Musk
    von Ashlee Vance
    Buch (Taschenbuch)
    6,99
  • 44114627
    The Inevitable
    von Kevin Kelly
    Buch (gebundene Ausgabe)
    21,99
  • 4148364
    Good to Great
    von Jim Collins
    Buch (gebundene Ausgabe)
    22,99
  • 36297455
    The Hard Thing about Hard Things
    von Ben Horowitz
    Buch (gebundene Ausgabe)
    22,99
  • 44547721
    Quiet Leadership
    von Carlo Ancelotti
    Buch (gebundene Ausgabe)
    14,94
  • 43903891
    The Rise of the Robots
    von Martin Ford
    Buch (Taschenbuch)
    9,99
  • 18958611
    Predictably Irrational
    von Dan Ariely
    Buch (Taschenbuch)
    6,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Pre-Suasion

Pre-Suasion

von Robert B. Cialdini

Buch (gebundene Ausgabe, Englisch)
21,99
+
=
Lückenpresse

Lückenpresse

von Ulrich Teusch

Buch (Taschenbuch)
18,00
+
=

für

39,99

inkl. gesetzl. MwSt.

Alle kaufen