Thalia.de

Public Relations

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 384
Erscheinungsdatum 19.05.2016
Sprache Englisch
ISBN 978-1-60796-602-9
Verlag Www.snowballpublishing.com
Maße (L/B/H) 236/156/30 mm
Gewicht 766
Buch (gebundene Ausgabe, Englisch)
29,99
inkl. gesetzl. MwSt.
Versandfertig in 3 - 5 Tagen
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 3013463
    The Wild Palms
    von William Faulkner
    Buch (Taschenbuch)
    9,99
  • 39324244
    Public Relations
    von Edward L. Bernays
    Buch (Taschenbuch)
    19,99
  • 43398442
    Public Relations, Edward L. Bernays and the American Scene
    von Edward L. Bernays
    Buch (Taschenbuch)
    13,99
  • 45243079
    Fantastic Beasts and Where to Find Them. The Original Screenplay
    von Joanne K. Rowling
    (8)
    Buch (gebundene Ausgabe)
    16,99 bisher 21,49
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (7)
    Buch (Taschenbuch)
    48,95 bisher 71,99
  • 44725232
    Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)
    von John Tiffany
    (56)
    Buch (gebundene Ausgabe)
    19,99
  • 43564382
    Milk and Honey
    von Rupi Kaur
    Buch (Taschenbuch)
    12,99
  • 42413879
    All the Light We Cannot See
    von Anthony Doerr
    (2)
    Buch (Taschenbuch)
    7,87 bisher 10,49
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (5)
    Buch (Taschenbuch)
    6,99 bisher 9,70
  • 45965122
    The Chemist
    von Stephenie Meyer
    Buch (Taschenbuch)
    13,49 bisher 27,99
  • 38930428
    We Were Liars
    von E. Lockhart
    (10)
    Buch (Taschenbuch)
    7,99 bisher 10,49
  • 42769827
    The Girl on the Train
    von Paula Hawkins
    (14)
    Buch (Taschenbuch)
    6,99
  • 43809866
    It Ends with Us
    von Colleen Hoover
    (2)
    Buch (Taschenbuch)
    8,99 bisher 11,50
  • 17914934
    One Line a Day
    von Books LLC Staff Chronicle
    (2)
    Buch
    9,99
  • 39151343
    Harry Potter 1 and the Philosopher's Stone
    von Joanne K. Rowling
    (14)
    Buch (Taschenbuch)
    6,99
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    (6)
    Buch (Taschenbuch)
    25,90 bisher 37,49
  • 42416940
    George R. R. Martin's a Game of Thrones Leather Cloth Boxed Set (Song of Ice and Fire Series)
    von George R. R. Martin
    Buch (Leder)
    49,50 bisher 70,76
  • 39151342
    Harry Potter 2 and the Chamber of Secrets
    von Joanne K. Rowling
    Buch (Taschenbuch)
    6,99
  • 41516671
    Scratch the World
    Buch (Poster)
    22,99
  • 45996981
    The Bikini Body 28-Day Healthy Eating & Lifestyle Guide
    von Kayla Itsines
    Buch (Taschenbuch)
    17,99 bisher 23,49

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.