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Strategic Management of Technological Innovation

International Student Edition

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

Portrait

Melissa A. Schilling è professore di Management alla Stern School of Business presso la New York University.
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Einband Taschenbuch
Seitenzahl 314
Erscheinungsdatum 01.02.2013
Sprache Englisch
ISBN 978-0-07-132644-5
Verlag MCGRAW-HILL Higher Education
Maße (L/B/H) 231/188/11 mm
Gewicht 516
Abbildungen mit Illustrationen
Auflage 4 International ed.
Buch (Taschenbuch, Englisch)
57,99
inkl. gesetzl. MwSt.
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