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The Discipline of Market Leaders

Choose your customers, narrow your focus, dominate your market

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

Portrait
Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president. Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.
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Einband Taschenbuch
Seitenzahl 210
Erscheinungsdatum 20.12.1996
Sprache Englisch
ISBN 978-0-201-40719-8
Verlag The Perseus Books Group
Maße (L/B/H) 209/142/15 mm
Gewicht 232
Abbildungen mit Illustrationen
Buch (Taschenbuch, Englisch)
16,99
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