Thalia.de

The Inmates Are Running the Asylum

Why High-Tech Products Drive US Crazy and How to Restore the Sanity

Alan Cooper calls for a Software Revolution - his best-selling book now in trade paperback with new foreword and afterword. EWeek lists Alan Cooper, the father of Visual Basic, as the #2 Mover and Shaker in a list of the 25 most influential people in technology-#1 was President George W. Bush. New edition supported by strong publicity and marketing campaign including endorsements from leaders in the industry and press reviews. Reveals the dark underbelly of software user interface development. Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste money, squander customer loyalty, and erode competitive advantage. Business executives have let the inmates run the asylum! In his book The Inmates Are Running the Asylum Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to restore the sanity. He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line. Alan Cooper, known as the father of Visual Basic, leads Cooper Interaction Design, a California consulting firm that creates breakthrough interactive product designs for companies such as 3M, Ericsson, IBM, SAP, Sony, VISA, and more. He has been designing and developing consumer hardware products for over 25 years and is a member of the Corporate Design Foundation and the American Center for Design. In 1994 Bill Gates gave him the rare and coveted Windows Pioneer Award, recognizing how his part in the invention of Visual Basic contributed to the success of Microsoft Windows. He also received the Software Visionary Award in 1998.
Portrait
Alan Cooper ist ein Pionier des modernen Computerzeitalters. Seine Arbeiten im Bereich Softwaredesign und -aufbau haben Generationen von Programmierern beeinflusst. Er ist auch als "Vater von Visual Basic" sowie als Erfinder von Personas bekannt.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 255
Erscheinungsdatum 24.02.2004
Sprache Englisch
ISBN 978-0-672-32614-1
Verlag QUE
Maße (L/B/H) 235/156/22 mm
Gewicht 413
Abbildungen XXVI, w. Illustrationen 23,5 cm
Auflage 2nd ed.
Buch (Taschenbuch, Englisch)
28,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 45243079
    Fantastic Beasts and Where to Find Them. The Original Screenplay
    von Joanne K. Rowling
    (4)
    Buch
    14,95 bisher 16,99
  • 44725232
    Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)
    von Joanne K. Rowling
    (34)
    Buch
    19,99
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (3)
    Buch
    48,95 bisher 71,99
  • 42769827
    The Girl on the Train
    von Paula Hawkins
    (1)
    Buch
    7,40
  • 45571862
    ZAYN
    von Zayn
    (3)
    Buch
    17,95 bisher 23,11
  • 30674192
    A Raisin in the Sun
    von Lorraine Hansberry
    (1)
    Buch
    6,80
  • 43564382
    Milk and Honey
    von Rupi Kaur
    Buch
    12,99 bisher 14,99
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (5)
    Buch
    6,99 bisher 9,70
  • 39151343
    Harry Potter 1 and the Philosopher's Stone
    von Joanne K. Rowling
    (1)
    Buch
    7,90
  • 3061941
    A Raisin in the Sun
    von Lorraine Hansberry
    Buch
    6,99
  • 42413879
    All the Light We Cannot See
    von Anthony Doerr
    (2)
    Buch
    7,85 bisher 10,49
  • 6609307
    Fahrenheit 451
    von Ray Bradbury
    (2)
    Schulbuch
    10,25
  • 38930428
    We Were Liars
    von E. Lockhart
    (6)
    Buch
    7,99 bisher 10,49
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    (5)
    Buch
    25,90 bisher 37,49
  • 17345365
    Looking for Alaska
    von John Green
    (2)
    Schulbuch
    10,25
  • 44896091
    Born to Run
    von Bruce Springsteen
    Buch
    18,95
  • 29974749
    Me Before You
    von Jojo Moyes
    (6)
    Buch
    8,85 bisher 11,80
  • 43809866
    It Ends with Us
    von Colleen Hoover
    (1)
    Buch
    8,99 bisher 11,50
  • 41783587
    Walking Dead Pop-Up Survival Guide
    von Becca Zerkin
    Buch
    49,99
  • 45965122
    The Chemist
    von Stephenie Meyer
    Buch
    14,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

The Inmates Are Running the Asylum

The Inmates Are Running the Asylum

von Alan Cooper

Buch
28,99
+
=
The Hard Thing about Hard Things

The Hard Thing about Hard Things

von Ben Horowitz

Buch
22,99
+
=

für

51,98

inkl. gesetzl. MwSt.

Alle kaufen