Thalia.de

In weniger als einer Minute mit dem Lesen beginnen. Sie haben noch keinen tolino?

The Mobile Commerce Revolution

Business Success in a Wireless World

Your Definitive Guide to Profiting from Mobile Commerce

With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it's not enough to build an app. You need to know how mobile is transforming your customers' behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world's top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit!
* Discover how customer mobile behavior is radically maturing and shifting * Weave mobility throughout your marketing mix and business operations * Prepare for the instant and impulse when your customer wants to buy * Identify mobile tactics that are actually influencing purchases * Earn confidence from customers that you will protect their privacy * Use payment technologies to reduce friction and make it easier to buy * Deliver richer, more powerful stories and mobile experiences * Understand customers through "Little Data": qualitative studies to physically observe behavior * Grasp purchase attribution: why people buy
… weiterlesen
Beschreibung

Produktdetails


Format PDF i
Kopierschutz Kopiergeschützt (Adobe ID erforderlich) i
Erscheinungsdatum 17.09.2014
Sprache Englisch
EAN 9780133475524
Verlag Pearson Education
eBook
22,03
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
Per E-Mail verschenken i

Andere Kunden interessierten sich auch für

  • 45121778
    The Subtle Art of Not Giving a F*ck
    von Mark Manson
    eBook
    9,99
  • 40190677
    Start With Why
    von Simon Sinek
    eBook
    9,49
  • 40189975
    Thinking, Fast and Slow
    von Daniel Kahneman
    eBook
    9,49
  • 30809908
    Getting to Yes
    von William Ury
    eBook
    9,49
  • 44372029
    Deep Work
    von Cal Newport
    eBook
    8,99
  • 45258919
    Blockchain Revolution
    von Alex Tapscott
    eBook
    11,99
  • 42540186
    Elon Musk
    von Ashlee Vance
    eBook
    6,35
  • 47895640
    The DevOps Handbook
    von John Willis
    eBook
    27,49
  • 35980922
    The Question Book
    von Roman Tschäppeler
    eBook
    11,49
  • 42881525
    The Power of Now
    von Eckhart Tolle
    eBook
    16,53
  • 40311666
    Leaders Eat Last
    von Simon Sinek
    eBook
    11,99
  • 46327307
    Weapons of Math Destruction
    von Cathy O'Neil
    eBook
    10,99
  • 35946486
    The Gifts of Imperfection
    von Brene Brown
    eBook
    16,49
  • 42717617
    13 Things Mentally Strong People Don't Do
    von Amy Morin
    eBook
    11,21
  • 45148691
    The Truth About Trump
    von Michael D'Antonio
    eBook
    9,35
  • 38719339
    The Life-Changing Magic of Tidying
    von Marie Kondo
    eBook
    9,99
  • 40991457
    Reasons to Stay Alive
    von Matt Haig
    eBook
    5,99
  • 42540272
    The Alchemist
    von Paulo Coelho
    eBook
    12,29
  • 45778711
    The Little Book of Hygge
    von Meik Wiking
    eBook
    9,49
  • 44414014
    Spark Joy
    von Marie Kondo
    eBook
    9,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

The Mobile Commerce Revolution

The Mobile Commerce Revolution

von Tom Webster , Tim Hayden

eBook
22,03
+
=
Tools of Titans

Tools of Titans

von Timothy Ferriss

eBook
11,99
+
=

für

34,02

inkl. gesetzl. MwSt.

Alle kaufen