Thalia.de

The New Rules of Marketing & PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success
This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.
This fifth edition--the most extensively revised edition yet--includes:
* Dozens of compelling case studies with revisions
* Real-world examples of content marketing and inbound marketing strategies and tactics
* A fresh introduction
* A new chapter on sales and service
* Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat
The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.
David Meerman Scott is a marketing strategist, bestselling author of ten books--including three international bestsellers--advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

Portrait

DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. His books open people's eyes to the new realities of sales, marketing, and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 480
Erscheinungsdatum 06.11.2015
Sprache Englisch
ISBN 978-1-119-07048-1
Verlag Wiley John + Sons
Maße (L/B/H) 155/230/40 mm
Gewicht 586
Auflage 5 Rev ed.
Buch (Taschenbuch, Englisch)
21,99
inkl. gesetzl. MwSt.
Versandfertig in 1 - 2 Wochen
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 21628903
    Marketing Lessons from the Grateful Dead
    von David Meerman Scott
    Buch
    19,63
  • 6359987
    Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
    von Justin; Marsden, Paul Kirby
    Buch
    42,99
  • 45243079
    Fantastic Beasts and Where to Find Them. The Original Screenplay
    von Joanne K. Rowling
    (4)
    Buch
    14,95 bisher 16,99
  • 44725232
    Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)
    von Joanne K. Rowling
    (34)
    Buch
    19,99
  • 39151356
    Harry Potter: The Complete Collection
    von Joanne K. Rowling
    (3)
    Buch
    48,95 bisher 71,99
  • 42769827
    The Girl on the Train
    von Paula Hawkins
    (1)
    Buch
    7,40
  • 45571862
    ZAYN
    von Zayn
    (3)
    Buch
    17,95 bisher 23,11
  • 30674192
    A Raisin in the Sun
    von Lorraine Hansberry
    (1)
    Buch
    6,80
  • 43564382
    Milk and Honey
    von Rupi Kaur
    Buch
    12,99 bisher 14,99
  • 34910866
    The Life List
    von Lori Nelson Spielman
    (5)
    Buch
    6,99 bisher 9,70
  • 3061941
    A Raisin in the Sun
    von Lorraine Hansberry
    Buch
    6,99
  • 39151343
    Harry Potter 1 and the Philosopher's Stone
    von Joanne K. Rowling
    (1)
    Buch
    7,90
  • 6609307
    Fahrenheit 451
    von Ray Bradbury
    (2)
    Schulbuch
    10,25
  • 42413879
    All the Light We Cannot See
    von Anthony Doerr
    (2)
    Buch
    7,85 bisher 10,49
  • 38930428
    We Were Liars
    von E. Lockhart
    (6)
    Buch
    7,99 bisher 10,49
  • 17345365
    Looking for Alaska
    von John Green
    (2)
    Schulbuch
    10,25
  • 31405171
    Game of Thrones 5-Copy Boxed Set
    von George R. R. Martin
    (5)
    Buch
    25,90 bisher 37,49
  • 44896091
    Born to Run
    von Bruce Springsteen
    Buch
    18,95
  • 29974749
    Me Before You
    von Jojo Moyes
    (6)
    Buch
    8,85 bisher 11,80
  • 43809866
    It Ends with Us
    von Colleen Hoover
    (1)
    Buch
    8,99 bisher 11,50

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

The New Rules of Marketing & PR

The New Rules of Marketing & PR

von David Meerman Scott

Buch
21,99
+
=
Praxiswissen Online-Marketing

Praxiswissen Online-Marketing

von Erwin Lammenett

Buch
44,99
+
=

für

66,98

inkl. gesetzl. MwSt.

Alle kaufen