Professor of Linguistics at Lancaster University. He is on the editorial board of Journal of Sociolinguistics and is co-editor of two book series, Edinburgh Sociolinguistics (EUP) and Studies in Language Variation (Bengamins). Barbara Johnstone is Professor of Rhetoric and Linguistics at Carnegie Mellon University and editor of Language in Society. She is a prolific writer who has produced a number of monographs, handbook chapters and journal articles as well as two of the leading textbooks in the field Qualitative Methods in Sociolinguistics (OUP, 2001) and Discourse Analysis (Blackwell, 2002). Ruth Wodak is Chair of Discourse studies at the Department of Linguistics and English Language, Lancaster University. She is Director of the research centre 'Discourse, Politics and Identity' at the Department of Linguistics, University of Vienna. Ruth is co-editor of SAGE's Discourse and Society, editor of Critical Discourse Studies and also editor of the journal of Language and Politics. She edits the book series Discourse Approaches to Politics, Society and Culture (DAPSAC).