Praise for The Science of Marketing "Dan delivers nitty-gritty facts, not theories. Loaded with charts, surveys, and actual data (!) about what's working right now online." -Seth Godin, author of Purple Cow "For decades, marketing has been about so-called 'creative work,' with success measured by ad industry self-congratulatory awards. It's time to finally get serious about the science of marketing, and Dan Zarrella is the right person to set us straight. Dan holds no opinions of success that he doesn't back up with hard measurements. In this book, he lays out the facts so your marketing will be more successful than the typical award winners." -David Meerman Scott, bestselling author of The New Rules of Marketing and PR "This book equips you with the actionable real-world data you need to make your communications more scientific and successful." -Nancy Duarte, author of slide:ology "Dan Zarrella has bagged a most rare bird: a book that's actually useful to real, working social media pros." -Hugh MacLeod, cartoonist, gapingvoid.com "Dan's Science of Marketing is the toolbox of actionable data you need to vastly improve your online and offline marketing. Along with a wide range of critical datasets on Facebook, Twitter, and other social media platforms, you'll also find the pages brimming with useful stats and survey results on e-mail marketing, blogging, and other web channels. Keep this book close and read it often!" -Mari Smith, top social media influencer, speaker, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour a Day "Zarrella's Science of Marketing is the essential handbook for every business to thrive in our newly data-driven world." -Erik Qualman, international bestselling author of Socialnomics
"There's lots of interesting information here and some good one liners to boot. Weighty stuff written by someone with a real passion for Twitter el al. A recommended read for those of you grappling with the social media conundrum." (FSTech, July 2013) "Not only did this book provide me with food for thought, but it ignited a fire within me to go and put his concepts into practice." (B2B Marketing, December 2013) " The Science of Marketing ... is like a collection of well-written white papers". (Admap, May 2014)
Dan Zarrella schreibt regelmäßig über virales Marketing, Memetik und soziale Medien sowohl in seinem eigenen als auch in anderen bekannten Blogs, darunter Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing und SEOScoop. Über Zarrella wurde in Das Twitter-Buch (O Reilly), den Zeitungen Financial Times, New York Post, Boston Globe sowie den Magazinen Forbes, Wired und Wall Street Journal und den Blogs Mashable und TechCrunch berichtet. Zarrella erhielt den Shorty-Award und den Semmy-Award für Social-Media- und virales Marketing. Dan Zarrella hat auf zahlreichen Konferenzen gesprochen, darunter PubCon, Search Engine Strategies, Covergence 09, 140: The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp und Texas Domains and Developers Conference. Im Hauptberuf ist Zarrella Inbound-Marketing-Manager beim US-amerikanischen Unternehmen HubSpot.