"Offers insight into Donald J. Trump's big-thinking negotiation style, which leaves the contract details to his trusted advisor, George Ross . . . This well-written book reveals negotiation tactics not found elsewhere, illustrated with many actual examples from Trump acquisitions."
-ROBERT BRUSS, syndicated columnist
For thirty years, George Ross has helped negotiate many of Donald Trump's biggest and most profitable deals, including Trump Tower, the GM Building, 40 Wall Street, and the Chrysler Building. In Trump-Style Negotiation, Ross lays out the strategies behind his most critical negotiations for Donald Trump and other real estate moguls:
Build trust, friendship, and satisfaction with the other side
Discover what the other side wants, determine their weaknesses, and uncover valuable information
Convince the other side they're getting more than they expected
Use timing, deadlines, deadlocks, and delays to your advantage
Employ psychological negotiation tactics
Become an expert on the topic you're negotiating
Be flexible and consider multiple solutions to every impasse
Tap into powerful planning and organizational tools to help you win
Trump-Style Negotiation is full of rules, principles, tips, and tactics you can apply to your own negotiations in business and in life. Written by the ultimate insider, this is the book for anyone who understands that good negotiating is the difference between success and failure.