Thalia.de

In weniger als einer Minute mit dem Lesen beginnen. Sie haben noch keinen tolino?

Unlocking the Hidden Customer Experience

Short Stories of Remarkable Practices That Ensure Success

Colin Shaw's new eBook, “Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices that Ensure Success” explores both the philosophy behind great Customer Experience and the best (and worst) real-world examples of them. As the founder and CEO of Beyond Philosophy and author of four best-selling books on Customer Experience, Shaw uses his expertise to point out where today's companies are using their Customer Experience to foster an environment conducive to Customer loyalty and retention—and where they aren't.

Many companies understand that having an excellent Customer Experience is the next great competitive differentiator for organizations. Fewer of them, however, understand the importance of creating a deliberate emotional and psychological experience that sends the right signals to meet Customer's expectations. Companies must decide whether they want to delve into the emotions of their current experience and finesse them to evoke a deliberate response or be content with whatever happens by accident.
Even if you are in the business-to-business arena, Customer emotions play a unique part of any Customer Experience. Too many organizations don't realize this, so they focus on the mechanics and processes of an Experience, but leave the emotional bits undefined and unplanned. In this way, most organizations leave the emotions of an Experience up to chance, which is a dangerous way to operate a business desiring longevity and profitability. Part 1 of this book addresses these emotional connections to Experience and how to design for them.
The emotions that are part of the Customer Experience are both conscious and subconscious. Sometimes the Customer knows exactly why they feel the way they do, and other times they don't. Because of this, it can be difficult to get to the real cause of an issue in your Customer Experience.
… weiterlesen
Beschreibung

Produktdetails


Format ePUB i
Kopierschutz kopiergeschützt i
Seitenzahl 112, (Printausgabe)
Erscheinungsdatum 05.01.2015
Sprache Englisch
EAN 9781495136931
Verlag BookBaby
eBook (ePUB)
8,91
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
In der Cloud verfügbar
Per E-Mail verschenken i

Andere Kunden interessierten sich auch für

  • 43598213
    The 7 Habits of Highly Effective People
    von Stephen R. Covey
    eBook
    9,70
  • 45258919
    Blockchain Revolution
    von Don Tapscott
    eBook
    11,99
  • 42154048
    Who Moved My Cheese
    von Spencer Johnson
    eBook
    6,49
  • 42154723
    Not Invented Here
    von Ramon Vullings
    eBook
    11,59
  • 39326923
    Trump Never Give Up
    von Donald J. Trump
    eBook
    13,99
  • 38576460
    The Little Book of Economics
    von Greg Ip
    eBook
    17,99
  • 40350479
    Summary : Selling the Dream - Guy Kawasaki
    von BusinessNews Publishing
    eBook
    6,99
  • 38732179
    M&A Integration
    von Danny A. Davis
    eBook
    32,99
  • 39246131
    The 10X Rule
    von Grant Cardone
    eBook
    17,99
  • 34002966
    Six Sigma For Dummies
    von Craig Gygi
    eBook
    18,99
  • 33910833
    Work The System
    von Sam Carpenter
    eBook
    10,83
  • 38472697
    Content to Commerce
    von Avi Savar
    eBook
    17,99
  • 42799695
    Holacracy
    von Brian J. Robertson
    eBook
    9,49
  • 42115152
    Business Development For Dummies
    von Anna Kennedy
    eBook
    15,99
  • 43785625
    Inbound Marketing For Dummies
    von Scott Anderson Miller
    eBook
    18,99
  • 39395565
    Business Analysis For Dummies
    von Kupe Kupersmith
    eBook
    18,99
  • 45668697
    Managing for Happiness
    von Jurgen Appelo
    eBook
    23,99
  • 34037827
    Lean For Dummies
    von Natalie J. Sayer
    eBook
    18,99
  • 43142034
    INCOSE Systems Engineering Handbook
    eBook
    60,99
  • 27892250
    Change Your Thinking, Change Your Life
    von Brian Tracy
    eBook
    15,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Unlocking the Hidden Customer Experience

Unlocking the Hidden Customer Experience

von Colin Shaw

eBook
8,91
+
=
Jagd in der Tiefe

Jagd in der Tiefe

von Patrick Robinson

eBook
7,99
+
=

für

16,90

inkl. gesetzl. MwSt.

Alle kaufen