The Copywriter's Handbook A Step-By-Step Guide to Writing Copy That Sells
17,99 €
inkl. MwSt,
Beschreibung
Details
Einband
Taschenbuch
Erscheinungsdatum
07.04.2020
Verlag
Henry Holt & CompanySeitenzahl
496
Maße (L/B/H)
20,8/13,8/3,8 cm
Gewicht
425 g
Auflage
20004 Auflage 4th edition
Sprache
Englisch
ISBN
978-1-250-23801-6
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.
Among the tips revealed:
* 8 headlines that work--and how to use them
* The 5-step "Motivating Sequence" for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful "lead magnets" that double response rates
* The "4 S" formula for making your copy clear, concise, and compelling
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Unsere Kundinnen und Kunden meinen
Somehow fluent but not convincing
Anna S. am 20.05.2020
Bewertungsnummer: 1330250
Bewertet: eBook (ePUB)
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