Usability and User Experience Design

Inhaltsverzeichnis

... Foreword ... 21

1 ... Introduction ... 23

1.1 ... Who Is This Book Written For? ... 23

1.2 ... Why Should You Read This Book? ... 24

1.3 ... How Should You Read This Book? ... 27

1.4 ... Your Constant Companions: Our Three Examples ... 28

2 ... The Most Important Terms and Their History ... 35

2.1 ... The (Pre-)History of Usability and UX ... 35

2.2 ... Usability and UX Design: The Core Concepts ... 40

2.3 ... The Interplay of Ergonomics, Usability, and UX ... 50

3 ... Usability and UX as Key Factors for Outstanding Products ... 63

3.1 ... What Is Return on Investment? ... 64

3.2 ... Metrics for Business Success ... 64

3.3 ... Planning instead of Discovering ROI ... 69

3.4 ... Metrics for Business Success: B2C versus B2B Sectors ... 71

3.5 ... What ROI Is Achievable through Usability and UX Design? ... 73

3.6 ... Case Study: Measuring ROI at moveHUB ... 76

3.7 ... Case Study: Measuring ROI at BusinessBooster ... 77

3.8 ... Case Study: Measuring ROI at Healthyfy ... 78

4 ... How to “Do” Usability and UX Design ... 81

4.1 ... The ISO 9241-210 Standard: Human-Centered Design for Interactive Systems ... 81

4.2 ... Design Thinking ... 88

4.3 ... Minimum Viable Product ... 100

4.4 ... Double Diamond ... 104

4.5 ... Usability Engineering for Medical Devices According to the IEC 62366-1 Standard ... 108

4.6 ... Commonalities among Methods ... 110

5 ... Data-Driven UX Design ... 117

5.1 ... The Goal of the Data-Driven UX Design Process ... 117

5.2 ... The Data-Driven UX Design Process ... 119

5.3 ... The Flexibility and Risk Matrix: How Much Data Do You Really Need? ... 130

5.4 ... Objective versus Subjective Data ... 137

5.5 ... Quantitative versus Qualitative Data ... 140

5.6 ... Critically Evaluating Data ... 141

5.7 ... Quick Help for Categorization ... 145

6 ... A Helpful Mindset for Usability and UX Design ... 149

6.1 ... Assumptions versus Knowledge ... 150

6.2 ... Users Don’t Know What They Want! ... 164

6.3 ... Key Skills for User Researchers: Observe, Ask Questions, and Listen ... 170

6.4 ... Design as a Learnable Process ... 183

6.5 ... Testing and Corporate Culture ... 186

7 ... Foundations ... 189

7.1 ... Psychological Foundations: Don’t Worry, It’s about People ... 189

7.2 ... Perception: The Human Sensory System ... 190

7.3 ... Human Information Processing ... 224

7.4 ... Design Basics ... 243

8 ... Data-Driven UX Design in Detail: Preparation ... 305

8.1 ... Planning the Data-Driven UX Design Process ... 306

8.2 ... Integrating Data-Driven UX Design into Agile Development Projects ... 314

8.3 ... Plan for the Appropriate Amount of Effort ... 317

9 ... Data-Driven UX Design in Detail: Context of Use Analysis ... 321

9.1 ... What Questions Should the Context of Use Analysis Answer? ... 322

9.2 ... What Is the Context of Use Anyway? ... 324

9.3 ... Methods of Context of Use Analysis ... 333

9.4 ... Analytical Methods of the Context of Use Analysis ... 373

9.5 ... Practical Examples for Context Analysis ... 391

10 ... Data-Driven UX Design in Detail: Specifying Usage Requirements ... 401

10.1 ... Consider Your Personas or Empathy Maps ... 402

10.2 ... Use Cases and User Stories: How Not to Do It and How to Do It Anyway ... 404

10.3 ... From User Stories to Requirements ... 411

10.4 ... Formulating Requirements for moveHUB ... 419

10.5 ... Formulating Requirements for BusinessBooster ... 421

10.6 ... Formulating Requirements for Healthyfy ... 422

11 ... Data-Driven UX Design in Detail: Developing Design Solutions ... 425

11.1 ... Reminder: What Is the Goal of Design, and How Do We Go About It? ... 425

11.2 ... Design Research ... 426

11.3 ... From Coarse to Fine ... 429

11.4 ... Developing Basic Solution Options ... 430

11.5 ... Working with Prototypes ... 433

11.6 ... Wireframes ... 438

11.7 ... User Interface Quality Check: The Design Grid ... 481

11.8 ... Screen Flows ... 485

11.9 ... Click Dummies ... 487

11.10 ... Desktop, Mobile, or Smartwatch First? ... 492

11.11 ... Responsive Design ... 495

11.12 ... Visual Design ... 497

11.13 ... Excursion: Low-Code and No-Code ... 508

11.14 ... Example: Possible Design Steps for moveHUB ... 509

11.15 ... Example: Possible Design Steps for BusinessBooster ... 511

11.16 ... Example: Possible Design Steps for Healthyfy ... 512

12 ... Data-Driven UX Design in Detail: Evaluating Design Solutions ... 515

12.1 ... Formative versus Summative Testing ... 515

12.2 ... Identifying Knowledge Gaps ... 519

12.3 ... User Evaluation versus Expert Evaluation ... 521

12.4 ... Remote versus On-Site ... 522

12.5 ... Designing Test Cases ... 525

12.6 ... The Methods Presented ... 529

12.7 ... The Usability and UX Test ... 530

12.8 ... Usability and UX Sprint ... 540

12.9 ... Rapid User Tests ... 544

12.10 ... A/B Testing ... 548

12.11 ... UX Benchmarking ... 552

12.12 ... 5-Second Test ... 557

12.13 ... Standardized Questionnaires ... 561

12.14 ... Analysis of Quantitative Usage Data ... 573

12.15 ... Web Tracking/Click Analysis ... 576

12.16 ... Diary Study ... 577

12.17 ... Card Sorting ... 582

12.18 ... Expert Review ... 587

12.19 ... Association Space Test ... 591

12.20 ... Eye Tracking ... 594

12.21 ... Physiological Measurement Methods ... 599

12.22 ... Analyzing Errors Using Root Cause Analysis ... 602

12.23 ... Learning from the Data and Making Informed Decisions ... 608

12.24 ... Evaluations in Medical Device Development ... 610

12.25 ... Example: Evaluation Methods for moveHUB ... 611

12.26 ... Example: Evaluation Methods for BusinessBooster ... 612

12.27 ... Example: Evaluation Methods for Healthyfy ... 614

13 ... Design, Get Data, Repeat: When Is It Enough? ... 617

13.1 ... Determining the Transition Based on Quality ... 618

13.2 ... Determining the Transition Based on Time ... 619

13.3 ... Should You Readjust? The Flexibility and Risk Matrix as an Aid ... 620

13.4 ... Choosing the Right Approach ... 622

13.5 ... What’s Next for moveHUB ... 623

13.6 ... What’s Next for BusinessBooster ... 623

13.7 ... What’s Next for Healthyfy ... 624

14 ... Decision Matrix for Method Selection ... 625

15 ... Wrap-Up and Conclusion ... 633

15.1 ... It’s All about the Users ... 633

15.2 ... Usability and UX Design Is Interdisciplinary ... 634

15.3 ... UX Is Not Designed, It Is Experienced ... 634

15.4 ... The Path to an Outstanding Product Is Iterative ... 634

15.5 ... Once You Start with Usability and UX Design, You Never Stop ... 635

15.6 ... Design Based on Data ... 635

15.7 ... Closing Words and Call for Participation ... 636

... Appendices ... 637

A ... Glossary ... 639

B ... Bibliography ... 653

C ... The Authors ... 663

... Index ... 665

Neu

Usability and User Experience Design

The Comprehensive Guide to Data-Driven UX Design

Buch (Taschenbuch, Englisch)

58,99 €

inkl. gesetzl. MwSt.

Beschreibung

Details

Einband

Taschenbuch

Erscheinungsdatum

31.05.2024

Verlag

Rheinwerk Publishing

Seitenzahl

673

Maße (L/B/H)

25,2/17,9/2,4 cm

Beschreibung

Details

Einband

Taschenbuch

Erscheinungsdatum

31.05.2024

Verlag

Rheinwerk Publishing

Seitenzahl

673

Maße (L/B/H)

25,2/17,9/2,4 cm

Gewicht

1036 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-4932-2496-8

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  • Usability and User Experience Design
  • ... Foreword ... 21

    1 ... Introduction ... 23

    1.1 ... Who Is This Book Written For? ... 23

    1.2 ... Why Should You Read This Book? ... 24

    1.3 ... How Should You Read This Book? ... 27

    1.4 ... Your Constant Companions: Our Three Examples ... 28

    2 ... The Most Important Terms and Their History ... 35

    2.1 ... The (Pre-)History of Usability and UX ... 35

    2.2 ... Usability and UX Design: The Core Concepts ... 40

    2.3 ... The Interplay of Ergonomics, Usability, and UX ... 50

    3 ... Usability and UX as Key Factors for Outstanding Products ... 63

    3.1 ... What Is Return on Investment? ... 64

    3.2 ... Metrics for Business Success ... 64

    3.3 ... Planning instead of Discovering ROI ... 69

    3.4 ... Metrics for Business Success: B2C versus B2B Sectors ... 71

    3.5 ... What ROI Is Achievable through Usability and UX Design? ... 73

    3.6 ... Case Study: Measuring ROI at moveHUB ... 76

    3.7 ... Case Study: Measuring ROI at BusinessBooster ... 77

    3.8 ... Case Study: Measuring ROI at Healthyfy ... 78

    4 ... How to “Do” Usability and UX Design ... 81

    4.1 ... The ISO 9241-210 Standard: Human-Centered Design for Interactive Systems ... 81

    4.2 ... Design Thinking ... 88

    4.3 ... Minimum Viable Product ... 100

    4.4 ... Double Diamond ... 104

    4.5 ... Usability Engineering for Medical Devices According to the IEC 62366-1 Standard ... 108

    4.6 ... Commonalities among Methods ... 110

    5 ... Data-Driven UX Design ... 117

    5.1 ... The Goal of the Data-Driven UX Design Process ... 117

    5.2 ... The Data-Driven UX Design Process ... 119

    5.3 ... The Flexibility and Risk Matrix: How Much Data Do You Really Need? ... 130

    5.4 ... Objective versus Subjective Data ... 137

    5.5 ... Quantitative versus Qualitative Data ... 140

    5.6 ... Critically Evaluating Data ... 141

    5.7 ... Quick Help for Categorization ... 145

    6 ... A Helpful Mindset for Usability and UX Design ... 149

    6.1 ... Assumptions versus Knowledge ... 150

    6.2 ... Users Don’t Know What They Want! ... 164

    6.3 ... Key Skills for User Researchers: Observe, Ask Questions, and Listen ... 170

    6.4 ... Design as a Learnable Process ... 183

    6.5 ... Testing and Corporate Culture ... 186

    7 ... Foundations ... 189

    7.1 ... Psychological Foundations: Don’t Worry, It’s about People ... 189

    7.2 ... Perception: The Human Sensory System ... 190

    7.3 ... Human Information Processing ... 224

    7.4 ... Design Basics ... 243

    8 ... Data-Driven UX Design in Detail: Preparation ... 305

    8.1 ... Planning the Data-Driven UX Design Process ... 306

    8.2 ... Integrating Data-Driven UX Design into Agile Development Projects ... 314

    8.3 ... Plan for the Appropriate Amount of Effort ... 317

    9 ... Data-Driven UX Design in Detail: Context of Use Analysis ... 321

    9.1 ... What Questions Should the Context of Use Analysis Answer? ... 322

    9.2 ... What Is the Context of Use Anyway? ... 324

    9.3 ... Methods of Context of Use Analysis ... 333

    9.4 ... Analytical Methods of the Context of Use Analysis ... 373

    9.5 ... Practical Examples for Context Analysis ... 391

    10 ... Data-Driven UX Design in Detail: Specifying Usage Requirements ... 401

    10.1 ... Consider Your Personas or Empathy Maps ... 402

    10.2 ... Use Cases and User Stories: How Not to Do It and How to Do It Anyway ... 404

    10.3 ... From User Stories to Requirements ... 411

    10.4 ... Formulating Requirements for moveHUB ... 419

    10.5 ... Formulating Requirements for BusinessBooster ... 421

    10.6 ... Formulating Requirements for Healthyfy ... 422

    11 ... Data-Driven UX Design in Detail: Developing Design Solutions ... 425

    11.1 ... Reminder: What Is the Goal of Design, and How Do We Go About It? ... 425

    11.2 ... Design Research ... 426

    11.3 ... From Coarse to Fine ... 429

    11.4 ... Developing Basic Solution Options ... 430

    11.5 ... Working with Prototypes ... 433

    11.6 ... Wireframes ... 438

    11.7 ... User Interface Quality Check: The Design Grid ... 481

    11.8 ... Screen Flows ... 485

    11.9 ... Click Dummies ... 487

    11.10 ... Desktop, Mobile, or Smartwatch First? ... 492

    11.11 ... Responsive Design ... 495

    11.12 ... Visual Design ... 497

    11.13 ... Excursion: Low-Code and No-Code ... 508

    11.14 ... Example: Possible Design Steps for moveHUB ... 509

    11.15 ... Example: Possible Design Steps for BusinessBooster ... 511

    11.16 ... Example: Possible Design Steps for Healthyfy ... 512

    12 ... Data-Driven UX Design in Detail: Evaluating Design Solutions ... 515

    12.1 ... Formative versus Summative Testing ... 515

    12.2 ... Identifying Knowledge Gaps ... 519

    12.3 ... User Evaluation versus Expert Evaluation ... 521

    12.4 ... Remote versus On-Site ... 522

    12.5 ... Designing Test Cases ... 525

    12.6 ... The Methods Presented ... 529

    12.7 ... The Usability and UX Test ... 530

    12.8 ... Usability and UX Sprint ... 540

    12.9 ... Rapid User Tests ... 544

    12.10 ... A/B Testing ... 548

    12.11 ... UX Benchmarking ... 552

    12.12 ... 5-Second Test ... 557

    12.13 ... Standardized Questionnaires ... 561

    12.14 ... Analysis of Quantitative Usage Data ... 573

    12.15 ... Web Tracking/Click Analysis ... 576

    12.16 ... Diary Study ... 577

    12.17 ... Card Sorting ... 582

    12.18 ... Expert Review ... 587

    12.19 ... Association Space Test ... 591

    12.20 ... Eye Tracking ... 594

    12.21 ... Physiological Measurement Methods ... 599

    12.22 ... Analyzing Errors Using Root Cause Analysis ... 602

    12.23 ... Learning from the Data and Making Informed Decisions ... 608

    12.24 ... Evaluations in Medical Device Development ... 610

    12.25 ... Example: Evaluation Methods for moveHUB ... 611

    12.26 ... Example: Evaluation Methods for BusinessBooster ... 612

    12.27 ... Example: Evaluation Methods for Healthyfy ... 614

    13 ... Design, Get Data, Repeat: When Is It Enough? ... 617

    13.1 ... Determining the Transition Based on Quality ... 618

    13.2 ... Determining the Transition Based on Time ... 619

    13.3 ... Should You Readjust? The Flexibility and Risk Matrix as an Aid ... 620

    13.4 ... Choosing the Right Approach ... 622

    13.5 ... What’s Next for moveHUB ... 623

    13.6 ... What’s Next for BusinessBooster ... 623

    13.7 ... What’s Next for Healthyfy ... 624

    14 ... Decision Matrix for Method Selection ... 625

    15 ... Wrap-Up and Conclusion ... 633

    15.1 ... It’s All about the Users ... 633

    15.2 ... Usability and UX Design Is Interdisciplinary ... 634

    15.3 ... UX Is Not Designed, It Is Experienced ... 634

    15.4 ... The Path to an Outstanding Product Is Iterative ... 634

    15.5 ... Once You Start with Usability and UX Design, You Never Stop ... 635

    15.6 ... Design Based on Data ... 635

    15.7 ... Closing Words and Call for Participation ... 636

    ... Appendices ... 637

    A ... Glossary ... 639

    B ... Bibliography ... 653

    C ... The Authors ... 663

    ... Index ... 665