Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea
AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and Rachel have put together a guide to doing it right, from reaching out to shows to taking part in engaging discussions with hosts. Topics include:
How free radio marketing can save thousands of dollars in advertising and publicist fees
Building credibility and showcasing your expertise
How to focus your search and drill down to the most suitable radio programs and podcasts
Crafting the perfect pitch and an irresistible hook
Best practices for reaching out via email, phone, and snail mail
How to prepare a winning bio and sample questions
Leveraging news and current events in your pitch and interview
Working with hosts, producers, and audiences
How to leverage anecdotes in your radio interview
Tips to sound great on the air
Using radio and podcast programs to boost your online profile
Jim's and Rachel's advice can help establish your brand, spread your ideas, or promote a new product or business. No matter your company's niche, no matter the nature of the product or idea you're trying to promote, the tactics in Free Radio & Podcast Marketing In 30 Minutes will substantially benefit your marketing efforts.
About the authors: Jim Beach is an experienced author and entrepreneur, and hosts School for Startups Radio. Dubbed the "Simon Cowell of venture capital" by CNN, he has been interviewed by hundreds of media outlets, including NPR, MSNBC, and the New York Times. Rachel Lewyn is a former radio producer and writer for FanBolt.
Jim Beach is an experienced author, broadcaster, educator, and entrepreneur. Jim's first book, "School for Startups" (McGraw-Hill, 2011) was a top-ten title on Amazon, and his small business radio show, School for Startups Radio, airs on 16 AM/FM stations across the United States and online. His guests have included Shark Tank judges and winners, billionaires, bestselling authors, and countless entrepreneurs. The show won an SBA Media Award in 2014.
At the age of 25, Jim started the American Computer Experience and grew the company with no capital infusion to $12 million in annual revenue and more than 700 employees. The company was the world's largest technology training company for children, and enjoyed tie-ins with Microsoft, Intel, Lego, NASA, and many others. After the business was acquired in 2001 for $200 million, Jim taught at Georgia State University and was the top-ranked business school instructor for 12 consecutive semesters.
In recent years, Jim has led fundraising efforts for companies developing real estate software, healthcare IT, and hospitality services. He has twice presented to White House officials.
In addition to hosting his own radio show, Jim has also appeared on the other side of the microphone as a frequent media guest and commentator. Dubbed the "Simon Cowell of venture capital" by CNN, he has been interviewed by NPR, MSNBC, and the New York Times.