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Mastering Megatrends

Understanding and Leveraging the Evolving New World

Doris Naisbitt, John Naisbitt

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From the authors of The New York Times bestseller, Megatrends: Ten New Directions Transforming Our Lives, comes Mastering Megatrends: Understanding and Leveraging the Evolving New World, which deals with the complexity of change. It is one thing to spot a real trend from a fad, but it is quite another thing to deal with an incoming trend. In today's digital world, almost everyone can easily access information. But this information can be either fact or opinion, informative or intentional, intellectual or populist, spread by humans or algorithms. Once spread, it is consumed by readers who may be open or biased and have culturally and geographically diverse attitudes. Since we naturally tend to ignore information that jeopardizes our own expectations, Mastering Megatrends offers guidelines on how to take down internal and external barriers of understanding as it covers such topics as: * HOW TO MAKE JUDGMENTS AND MASTER EMOTIONS * UNDERSTANDING THE EMERGING PLAYERS * A NEW MAPPING FOR THE WORLD * MASTERING A NEW WORKING WORLD * MASTERING THE EDUCATION CHALLENGE * MASTERING MASS COMMUNICATIONS * MASTERING A NEW TRADE ORDER

Doris Naisbitt is an observer of global social, economic and political trends. She is Director of the Naisbitt China Institute, author and co-author of bestselling books, and columnist in German, Chinese and Nepalese media. In addition to her research on future global developments Doris Naisbitt is dedicated to foster personal growth.

John Naisbitt is an American author and public speaker in the area of futures studies. His first book Megatrends: Ten New Directions Transforming Our Lives was published in 1982. It was the result of almost ten years of research. It was on The New York Times Best Seller List for two years, mostly as No. 1.


Einband Taschenbuch
Seitenzahl 336
Erscheinungsdatum 31.10.2019
Sprache Englisch
ISBN 978-1-72250-282-9
Verlag Ingram Publishers Services
Maße (L/B/H) 20,3/12,7/1,8 cm
Gewicht 337 g


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