Every day we make decisions on topics ranging from the personal investments we select to the schools we pick for our children to the foods we eat to the causes we champion. Unfortunately we don't always choose well. This book explains that we are susceptible to cognitive biases and blunders that make us human, fallible, and prone to error.
Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Departent of Political Science.