Nudge

Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler, Cass R. Sunstein

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Beschreibung

One of The Strategist’ s “13 Best Personal Finance Books, According to Money Experts”

“One of the few books . . . that fundamentally changed the way I think about the world.” —
Steven D. Levitt, coauthor of Freakonomics


“Engaging and insightful . . . The conceptual argument is powerful, and most of the authors’ suggestions are common sense at its best. . . . For that we should all applaud loudly.” —
The New York Times Book Review

“An essential read . . . The book isn’t only humorous, it’s loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.” —
The Boston Globe

 

“This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.” —
Michael Lewis, author of Moneyball and Liar’s Poker

“This gem of a book . . . is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.” —
Daniel Kahneman, Nobel Prize–winning author of Thinking, Fast and Slow

 

“Utterly brilliant . . . 
Nudge won’t nudge you—it will knock you off your feet.” —
Daniel Gilbert, author of 
Stumbling on Happiness



Nudge is as important a book as any I’ve read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you’re not interested in any of these topics, you can read something else.” —
Barry Schwartz, 
The American Prospect

 

“Engaging, informative, and thoroughly delightful.” —
Don Norman, author of The Design of Everyday Things and The Design of Future Things


“A wonderful book: more fun than any important book has a right to be—and yet it is truly both.” —
Roger Lowenstein, author of When Genius Failed

 

“Save the planet, save yourself. Do-gooders, policymakers, this one’s for you.” —
Newsweek

 

“Great fun to read . . . Sunstein and Thaler are very persuasive.” —
Slate

 


Nudge helps us understand our weaknesses, and suggests savvy ways to counter them.” —
The New York Observer

 

“Always stimulating . . . An entertaining book that also deeply informs.” —
Barron’s

 

“Entertaining, engaging, and well written . . . Highly recommended.” —
Choice

 

“This 
Poor Richard’s Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th-century predecessor.” —
Law and Politics Book Review

 

“There are superb insights in
Nudge.” —
Financial Times

One of The Strategist' s "13 Best Personal Finance Books, According to Money Experts"

"One of the few books . . . that fundamentally changes the way I think about the world." -Steven D. Levitt, coauthor of Freakonomics

"Engaging and insightful . . . The conceptual argument is powerful, and most of the authors' suggestions are common sense at its best. . . . For that we should all applaud loudly." -The New York Times Book Review

"An essential read . . . The book isn't only humorous, it's loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use." -The Boston Globe

"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself." -Michael Lewis, author of Moneyball and Liar's Poker

"This gem of a book . . . is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place." -Daniel Kahneman, Nobel Prize-winning author of Thinking, Fast and Slow

"Utterly brilliant . . . Nudge won't nudge you-it will knock you off your feet." -Daniel Gilbert, author of Stumbling on Happiness

"Nudge is as important a book as any I've read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you're not interested in any of these topics, you can read something else." -Barry Schwartz, The American Prospect

"Engaging, informative, and thoroughly delightful." -Don Norman, author of The Design of Everyday Things and The Design of Future Things

"A wonderful book: more fun than any important book has a right to be-and yet it is truly both." -Roger Lowenstein, author of When Genius Failed

"Save the planet, save yourself. Do-gooders, policymakers, this one's for you." -Newsweek

"Great fun to read . . . Sunstein and Thaler are very persuasive." -Slate

"Nudge helps us understand our weaknesses, and suggests savvy ways to counter them." -The New York Observer

"Always stimulating . . . An entertaining book that also deeply informs." -Barron's

"Entertaining, engaging, and well written . . . Highly recommended." -Choice

"This Poor Richard's Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th-century predecessor." -Law and Politics Book Review

"There are superb insights in Nudge." -Financial Times

Produktdetails

Einband Taschenbuch
Seitenzahl 320
Erscheinungsdatum 01.02.2009
Sprache Englisch
ISBN 978-0-14-311526-7
Verlag Penguin LCC US
Maße (L/B/H) 21,3/13,6/2,5 cm
Gewicht 297 g
Verkaufsrang 14912

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  • NudgeAcknowledgments
    Introduction
    Part I: Humans and Econs
    1. Biases and Blunders
    2. Resisting Temptation
    3. Following the Herd
    4.When Do We Need a Nudge?
    5. Choice Architecture
    Part II: Money
    6. Save More Tomorrow
    7. Naive Investing
    8. Credit Markets
    9. Privatizing Social Security: Smorgasbord Style
    Part III: Health
    10. Prescription Drugs: Part D for Daunting
    11. How to Increase Organ Donations
    12. Saving the Planet
    Part IV: Freedom
    13. Improving School Choices
    14. Should Patients Be Forced to Buy Lottery Tickets?
    15. Privatizing Marriage
    Part V: Extensions and Objections
    16. A Dozen Nudges
    17. Objections
    18. The Real Third Way
    19. Bonus Chapter: Twenty More Nudges
    Postscript: November 2008
    Notes
    Bibliography
    Index