Warenkorb
 

Sichern Sie sich 18% Rabatt** | Ihr Gutschein-Code: URLAUBSFREUDE18

Cradle to Cradle

Remaking the Way We Make Things. (Patterns of the Planet)

'Reduce, reuse, recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.Waste equals food.Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.
Rezension
"
The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of
stimulus, opportunity, challenge and reward. Works for me.
" Stephen Bayley
Portrait
Michael Braungart is a chemist and founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry, and is the recipient of numerous awards, honours and fellowships.

William McDonough is an architect and founding principal of William McDonough + Parners based in Virginia. In 1999, Time magazine recognised him as a 'Hero for our Planet', and in 1996 he received the Presidential Award for Sustainable Development, the highest environmental honour given by the United States.
… weiterlesen
In den Warenkorb

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 208
Erscheinungsdatum 01.02.2009
Sprache Englisch
ISBN 978-0-09-953547-8
Verlag Random House Children's Books
Maße (L/B/H) 19,8/13/1,7 cm
Gewicht 161 g
Buch (Taschenbuch, Englisch)
Buch (Taschenbuch, Englisch)
8,49
8,49
inkl. gesetzl. MwSt.
inkl. gesetzl. MwSt.
Sofort lieferbar Versandkostenfrei
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
PAYBACK Punkte
Vielen Dank für Ihr Feedback!
Entschuldigung, beim Absenden Ihres Feedbacks ist ein Fehler passiert. Bitte versuchen Sie es erneut.
Ihr Feedback zur Seite
Haben Sie alle relevanten Informationen erhalten?

Kundenbewertungen

Durchschnitt
1 Bewertungen
Übersicht
0
1
0
0
0

sehr lesenswert
von einer Kundin/einem Kunden am 29.08.2011

Super Buch zu einem Thema, was jeden interessieren sollte. Das "Cradle to cradle" - Konzept ist sehr positiv und hat als Ausgangsfrage "Wie können wir einen Beitrag leisten/ Etwas einen größeren Wert verleihen?" und nicht wie der Substainibility-Ansatz "Wie können wir weniger Schaden anrichten?".