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The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.
New to the Third Edition:
- New chapters on strategic planning and campaign management, research and measurement and CSR and community relations
- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding
- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.
- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.
- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Portrait

Joep Cornelissen is a Professor in the Department of Management and Organization at VU University Amsterdam, and previously taught at Leeds University Business School and the Amsterdam School of Communications Research, the University of Amsterdam. He currently teaches corporate communication and organization theory on MA and MBA programmes in Leeds and Amsterdam. Besides his teaching commitments, he is also an active researcher within the fields of communication and management and a General Editor of the Journal of Management Studies, one of the leading academic journals on management. He frequently speaks at conferences and uses his management and communication expertise to work with entrepreneurs and managers in private and public organizations.

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Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 371
Erscheinungsdatum 01.06.1994
Sprache Englisch
ISBN 978-1-85702-242-1
Verlag HarperCollins
Maße (L/B/H) 19,9/13,2/2,9 cm
Gewicht 271 g
Verkaufsrang 7.176
Buch (Taschenbuch, Englisch)
8,49
inkl. gesetzl. MwSt.
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