Fully updated with new information, including the latest changes to YouTube!
If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. * Shows you how to successfully develop, implement, and measure a successful video marketing strategy * Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks * Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more * Covers optimization strategies, distribution techniques, community promotion tactics, and more * Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization * Shows you how to optimize video for YouTube and search engine visibility
Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
Greg Jarboe is a YouTube guru and video marketing expert. He is President and cofounder of SEO-PR, an Internet marketing company that has produced award-winning results for such clients as the Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development. Greg is a frequent speaker at industry trade shows and is a regular contributor to Search Engine Watch. He teaches courses in several mini-MBA programs at Rutgers and is also a member of the Market Motive faculty. Greg was a contributor to Guy Kawasaki's recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.