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Typography Essentials

100 Design Principles for Working with Type

"Typography Essentials "is a practical, hands-on resource to distill, organize, and compartmentalize--but not to oversimplify--the many complex issues surrounding the effective us of typography. It is for designers of every medium in which type plays a major role.A deep understanding of letterforms and knowledge of the effective use of letterforms can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This book is intended to advance the progress of designers seeking to deepen their typographic expertise; it is organized and designed to make the process enjoyable and entertaining, as well as instructional. This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The page. Each of the 100 principles has an explanation and examples representing the principle in action.

Portrait

Ina Saltz is an art director, designer, writer, photographer and professor (of Electronic Design and Multimedia at The City College of New York) whose areas of expertise are typography and magazine design. For over 22 years, Ina was an editorial design director at Time Magazine (International Editions), Worth Magazine, and other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine.

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Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 208
Erscheinungsdatum 01.09.2011
Sprache Englisch
ISBN 978-1-59253-740-2
Verlag Rockport Publishers Inc.
Maße (L/B/H) 25,4/21,9/1,6 cm
Gewicht 704 g
Abbildungen 300 colour illustrations
Buch (Taschenbuch, Englisch)
19,59
inkl. gesetzl. MwSt.
Versandfertig in 5 - 7 Tagen
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