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101 Design Methods

A Structured Approach for Driving Innovation in Your Organization

The first step-by-step guidebook for successful innovation planning

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
Portrait
Vijay Kumar is a professor at the IIT Institute of Design, the graduate school of design at the Illinois Institute of Technology, where he leads the Strategic Design Planning and the Design Methods programs. Kumar has taught, published, consulted, and lectured throughout the world on using structured methods, tools, and frameworks for conceiving reliable human-centered innovations and turning them into strategic plans for organizations. He has consulted for Autodesk, Motorola, Pfizer, Procter & Gamble, SC Johnson, Steelcase, Target, T-Mobile, and many others.
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  • FOREWORD by JAMES P. HACKETT vii

    ACKNOWLEDGMENTS ix

    INTRODUCTION 1

    Four Core Principles of Successful Innovation 3

    Principle 1: Build Innovations Around Experiences 3

    Principle 2: Think of Innovations as Systems 5

    Principle 3: Cultivate an Innovation Culture 6

    Principle 4: Adopt a Disciplined Innovation Process 7

    A Model of the Design Innovation Process 8

    The Design Innovation Process 8

    Process Is Nonlinear 9

    Process Is Iterative 9

    Seven Modes of the Design Innovation Process 10

    Mode 1: Sense Intent 10

    Mode 2: Know Context 10

    Mode 3: Know People 11

    Mode 4: Frame Insights 11

    Mode 5: Explore Concepts 12

    Mode 6: Frame Solutions 12

    Mode 7: Realize Offerings 13

    Understanding Methods 13

    Mode 1: SENSE INTENT 15

    Sense Intent: Mindsets 16

    Sensing Changing Conditions 17

    Seeing Overviews 17

    Foreseeing Trends 18

    Reframing Problems 18

    Forming an Intent 19

    Sense Intent: Methods 21

    1.1 Buzz Reports 22

    1.2 Popular Media Scan 24

    1.3 Key Facts 26

    1.4 Innovation Sourcebook 28

    1.5 Trends Expert Interview 30

    1.6 Keyword Bibliometrics 32

    1.7 Ten Types of Innovation Framework 34

    1.8 Innovation Landscape 36

    1.9 Trends Matrix 38

    1.10 Convergence Map 40

    1.11 From...To Exploration 42

    1.12 Initial Opportunity Map 44

    1.13 Offering-Activity-Culture Map 46

    1.14 Intent Statement 48

    Mode 2: KNOW CONTEXT 51

    Know Context: Mindsets 52

    Knowing Context History 53

    Understanding Frontiers 54

    Seeing System Overviews 55

    Understanding Stakeholders 56

    Using Mental Models 57

    Know Context: Methods 59

    2.1 Contextual Research Plan 60

    2.2 Popular Media Search 62

    2.3 Publications Research 64

    2.4 Eras Map 66

    2.5 Innovation Evolution Map 68

    2.6 Financial Profile 70

    2.7 Analogous Models 72

    2.8 Competitors-Complementors Map 74

    2.9 Ten Types of Innovation Diagnostics 76

    2.10 Industry Diagnostics 78

    2.11 SWOT Analysis 80

    2.12 Subject Matter Experts Interview 82

    2.13 Interest Groups Discussion 84

    Mode 3: KNOW PEOPLE 87

    Know People: Mindsets 88

    Observing Everything 89

    Building Empathy 90

    Immersing in Daily Life 91

    Listening Openly 92

    Looking for Problems and Needs 93

    Know People: Methods 95

    3.1 Research Participant Map 96

    3.2 Research Planning Survey 98

    3.3 User Research Plan 100

    3.4 Five Human Factors 102

    3.5 POEMS 104

    3.6 Field Visit 106

    3.7 Video Ethnography 108

    3.8 Ethnographic Interview 110

    3.9 User Pictures Interview 112

    3.10 Cultural Artifacts 114

    3.11 Image Sorting 116

    3.12 Experience Simulation 120

    3.13 Field Activity 122

    3.14 Remote Research 124

    3.15 User Observations Database 126

    Mode 4: FRAME INSIGHTS 129

    Frame Insights: Mindsets 130

    Exploring Systems 131

    Looking for Patterns 132

    Constructing Overviews 133

    Identifying Opportunities 134

    Developing Guiding Principles 135

    Frame Insights: Methods 137

    4.1 Observations to Insights 138

    4.2 Insights Sorting 140

    4.3 User Observation Database Queries 142

    4.4 User Response Analysis 144

    4.5 ERAF Systems Diagram 146

    4.6 Descriptive Value Web 150

    4.7 Entities Position Map 152

    4.8 Venn Diagramming 154

    4.9 Tree/Semi-Lattice Diagramming 156

    4.10 Symmetric Clustering Matrix 158

    4.11 Asymmetric Clustering Matrix 162

    4.12 Activity Network 166

    4.13 Insights Clustering Matrix 170

    4.14 Semantic Profile 174

    4.15 User Groups Definition 176

    4.16 Compelling Experience Map 178

    4.17 User Journey Map 182

    4.18 Summary Framework 184

    4.19 Design Principles Generation 188

    4.20 Analysis Workshop 190

    Mode 5: EXPLORE CONCEPTS 195

    Explore Concepts: Mindsets 196

    Challenging Assumptions 197

    Standing in the Future 198

    Exploring Concepts at the Fringes 199

    Seeking Clearly Added Value 200

    Narrating Stories about the Future 201

    Explore Concepts: Methods 203

    5.1 Principles to Opportunities 204

    5.2 Opportunity Mind Map 206

    5.3 Value Hypothesis 208

    5.4 Persona Definition 210

    5.5 Ideation Session 212

    5.6 Concept-Generating Matrix 216

    5.7 Concept Metaphors and Analogies 218

    5.8 Role-Play Ideation 222

    5.9 Ideation Game 224

    5.10 Puppet Scenario 228

    5.11 Behavioral Prototype 232

    5.12 Concept Prototype 234

    5.13 Concept Sketch 236

    5.14 Concept Scenarios 238

    5.15 Concept Sorting 240

    5.16 Concept Grouping Matrix 242

    5.17 Concept Catalog 244

    Mode 6: FRAME SOLUTIONS 247

    Frame Solutions: Mindsets 248

    Conceiving Holistic Solutions 249

    Conceiving Options 250

    Making Value Judgments 251

    Envisioning Scenarios 252

    Structuring Solutions 253

    Frame Solutions: Methods 255

    6.1 Morphological Synthesis 256

    6.2 Concept Evaluation 258

    6.3 Prescriptive Value Web 260

    6.4 Concept-Linking Map 262

    6.5 Foresight Scenario 264

    6.6 Solution Diagramming 266

    6.7 Solution Storyboard 268

    6.8 Solution Enactment 270

    6.9 Solution Prototype 272

    6.10 Solution Evaluation 274

    6.11 Solution Roadmap 276

    6.12 Solution Database 278

    6.13 Synthesis Workshop 280

    Mode 7: REALIZE OFFERINGS 285

    Realize Offerings: Mindsets 286

    Reiterating Prototypes 287

    Evaluating in Reality 288

    Defining Strategies 289

    Implementing in Reality 290

    Communicating Vision 291

    Realize Offerings: Methods 293

    7.1 Strategy Roadmap 294

    7.2 Platform Plan 296

    7.3 Strategy Plan Workshop 300

    7.4 Pilot Development and Testing 304

    7.5 Implementation Plan 306

    7.6 Competencies Plan 310

    7.7 Team Formation Plan 312

    7.8 Vision Statement 314

    7.9 Innovation Brief 318

    CREDITS FOR EXAMPLE PROJECTS 320

    INDEX 323
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Produktdetails

Einband Taschenbuch
Seitenzahl 336
Erscheinungsdatum 23.10.2012
Sprache Englisch
ISBN 978-1-118-08346-8
Verlag John Wiley & Sons, Ltd.
Maße (L/B/H) 30,4/18,9/2 cm
Gewicht 677 g
Abbildungen mit Illustrationen
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Buch (Taschenbuch, Englisch)
Buch (Taschenbuch, Englisch)
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