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The Power of Habit

Why we do what we do, and how to change

Why do we do develop habits? And how can we change them?

We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.

Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success - or even life and death.

The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything.

Habits aren't destiny. They're science, one which can transform our businesses, our communities, and our lives.
Rezension
"In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book." Jonah Lehrer
Portrait

CHARLES DUHIGG is an investigative reporter for The New York Times. He is a winner of the National Academies of Sciences, National Journalism and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two children.

Zitat
"In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book." -- Jonah Lehrer "Once you read this book, you'll never look at yourself, your organisation, or your world quite the same way." -- Daniel H. Pink "Absolutely fascinating." Wired "This is a first-rate book - based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits." The Economist "Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception." -- Andrew Hill Financial Times
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Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 400
Erscheinungsdatum 07.02.2013
Sprache Englisch
ISBN 978-1-84794-624-9
Verlag Random House UK
Maße (L/B/H) 19,8/12,8/3 cm
Gewicht 285 g
Abbildungen mit Illustrationen
Verkaufsrang 640
Buch (Taschenbuch, Englisch)
Buch (Taschenbuch, Englisch)
8,79
bisher 9,99
Sie sparen: 12 %
8,79
bisher 9,99

Sie sparen: 12 %

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Super!
von einer Kundin/einem Kunden aus Bergisch Gladbach am 19.06.2017
Bewertet: Einband: Taschenbuch

Hat mir sehr gut gefallen. Duhigg erklärt an unterschiedlichen Beispielen wo Gewohnheiten auftreten und geht dabei auch auf neurobiologische Kontexte ein, wobei er zugleich noch einen spannenden Schreibstil hat. Wirklich informativ!