Successful Business Plans
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A business plan is essential for any business, new or established. But where do you start? What do you need to include?
This book takes you step-by-step through how and why to write a business plan. It uses practical techniques and everyday examples to ensure your business plan gets the results you want; whether it's start-up funding, strategic insight or a recovery plan. It's written by expert authors, Michael Anderson & Jane Khedair, of Business Plan Services, in association with London Business School.
This books will help you:
- Persuade investors to back your business
- Convince senior management to support your plans
- Avoid common business plan mistakes
- Adapt your business plan for different audiences
Michael Anderson|Jane Khedair