With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you ...if you know how to effectively use it. Karen Leland acquaints you with the newest social media kid on the block, covering: the ins and outs of signing up and getting started building boards that get noticed, drive traffic, and convert fans into customers creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies strategies for becoming a power Pinterest user and creating an enthusiastic following best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content Pinterest etiquette Learn to expand your business and brand's success -- one pin at a time.
Karen Leland (Tiburon, CA) is the best-selling author of seven books and a freelance writer who has been published in Self, Woman's Day, Spirituality & Health, Entrepreneur, the Los Angeles Times, and others. The founder of Sterling Consulting and Marketing Group, her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others. Leland is also a popular speaker for business groups including the Young Presidents' Organization, American Management Association and Direct Marketing Association. She is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal, and others. Leland has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com.
Every small business should read this book - not only because it will show you exactly how to use Pinterest to promote your business, but for the marketing and branding lessons Karen Leland has managed to weave throughout the book. Make Pinterest work as hard as you DO!-Berny Dohrmann, Founder, CEO Space, Bestselling Author, Redemption the Cooperation Revolution Ultimate Guide to Pinterest for Business provides the reader with a step-by-step approach and a clear path for maximizing communication in their business or profession. Karen's in-depth knowledge of social media, marketing, and branding are a bonus for anyone wanting to integrate Pinterest into their marketing mix.-Michelle Patterson, Executive Director, California Women's Conference Karen Leland's Ultimate Guide to Pinterest for Business is a gem! She has provided the must-have, must-read playbook for pinning in business. I've learned so many ideas, details and strategies that will impact and improve the Pinterest portion of my business and life.-Susan RoAne, Author, How To Work a Room and The Secrets of Savvy Networking WOW. This book is AMAZING! If you're ready to learn everything you need to know about successfully using Pinterest, then read and absorb the strategies in this brilliant book by Karen Leland!-James Malinchak, The World's #1 Big Money Speaker(R) Trainer & Coach featured on ABC's hit TV show, "Secret Millionaire," Founder, BigMoneySpeaker Can you make money using Pinterest? Absolutely! Karen Leland's new book shows you the exact steps to master the art of relationship marketing on Pinterest. Read this well-written, comprehensive book, and you'll be attracting and converting leads into paying customers in no time! -Mari Smith, Social Media Thought Leader, Author, The New Relationship Marketing, Co-author, Facebook Marketing: An Hour A Day Authoritative, accessible, and specific -- this guide is an invaluableresource.-Gretc