A comprehensive playbook for applied design thinking inbusiness and management, complete with concepts andtoolkits
As many companies have lost confidence in the traditional waysof running a business, design thinking has entered the mix.Design Thinking for Strategic Innovation presents aframework for design thinking that is relevant to businessmanagement, marketing, and design strategies and also provides atoolkit to apply concepts for immediate use in everyday work. Itexplains how design thinking can bring about creative solutions tosolve complex business problems. Organized into five sections, thisbook provides an introduction to the values and applications ofdesign thinking, explains design thinking approaches for eight keychallenges that most businesses face, and offers an applicationframework for these business challenges through exercises,activities, and resources. * An essential guide for any business seeking to use designthinking as a problem-solving tool as well as a business method totransform companies and cultures * The framework is based on work developed by the author for anexecutive program in Design Thinking taught in Harvard GraduateSchool of Design * Author Idris Mootee is a management guru and a leading experton applied design thinking
Revolutionize your approach to solving your business's greatestchallenges through the power of Design Thinking for StrategicInnovation.