The Art of SEO

Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google's context-aware algorithm. The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it's a complete and thorough education on search engine optimization—SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements.
* Comprehend SEO’s many intricacies and complexities
* Explore the underlying theory and inner workings of search engines
* Understand the role of social media, user data, and links
* Discover tools to track results and measure success
* Recognize how changes to your site can confuse search engines
* Learn to build a competent SEO team with defined roles
* Glimpse the future of search and the SEO industry
Portrait

Eric Enge is the founder and CEO of SEO consulting firm, Stone Temple Consulting, and is widely recognized as an expert on the topic of SEO. Stephan Spencer is author of Google Power Search, founder of the SEO firm Netconcepts (acquired by Covario) and of the SEO training/coaching program ScienceofSEO.com, and inventor of the SEO technology platform GravityStream. Jessie Stricchiola is the founder of Alchemist Media, Inc., a San Francisco search engine marketing company. Rand Fishkin is CEO and co-founder of Moz, a Seattle-based startup focused on building software for marketers.

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Einband Taschenbuch
Seitenzahl 992
Erscheinungsdatum 22.08.2015
Sprache Englisch
ISBN 978-1-4919-4896-5
Verlag O'Reilly UK Ltd.
Maße (L/B/H) 23,5/17,9/5,7 cm
Gewicht 1684 g
Auflage 3. Auflage
Buch (Taschenbuch, Englisch)
39,99
inkl. gesetzl. MwSt.
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