An accessible text that provides managers with a well-roundedeconomic awareness
Successful managers possess an understanding of economic andmarket principles as they relate to business itself. Markets forManagers presents managerial economics in a casual, accessibleformat that will help management professionals take economicrealities into account when running their companies or divisions.The book takes a global perspective while covering the full rangeof micro- and macroeconomic principles that managers around theworld need to know. Complete with online resources that includefurther reading and a YouTube playlist, this guide puts businessmanagement practice within its economic context to produce apractical tool for managers.
By understanding market operation and what might cause marketfailure, management professionals can lead companies that respondto market pressures and align operating strategies with economicrealities. Monetary and fiscal policies affect businesses of allsizes, and in Markets for Managers, business leaders canlearn how to read the ever-shifting fiscal landscape. * Delivers market information tailored to managers and themanagerial decision-making process * Comprehensively explains macro- and microeconomic ideas inlanguage that's accessible * Provides concrete suggestions for utilizing market knowledge toimprove internal operations and align incentives * Helps managers build a global view of business for optimaldecision making
The practical format of Markets for Managers is perfectfor professionals and students who want to gain an appliedperspective on today's most pressing economic issues.