Big Business Manchester United

This title takes an in-depth look at Manchester United and the business behind one of the most well-known football brands in the industry. From small beginnings, this club has found international success and a global fan base.

We cover how the business came into being, the successes and failures over the years, key facts about the industry and their impact on the global market.

Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow.

Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Manchester United today and those who have helped gain glory in the past.

Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for Mancheseter United and football fans keen to find out how the business behind the brand works.

Other titles in the series include: Virgin, YouTube, Topshop, Heinz and ASOS.

Portrait
Adam Sutherland is an award-winning journalist and non-fiction writer with over 20 years' experience in the industry. He has written for publications including The Observer, Wired and Esquire magazines, and has won the PPA Specialist Writer of the Year Award for his coverage of sport, and a BSME award for Young Writer of the Year. He started his writing career covering bands and music for style magazines The Face, i-D and Arena, but more recently has expanded to cover film, new media and business. He has written a series of business titles for young adults on companies such as Nike, Google and Facebook, and biographies of rapper Jay-Z and Apple founder Steve Jobs.
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Einband Taschenbuch
Seitenzahl 32
Altersempfehlung 9 - 12
Erscheinungsdatum 31.01.2017
Sprache Englisch
ISBN 978-0-7502-8945-0
Reihe Big Business
Verlag Wayland
Maße (L/B/H) 26,4/21,3/0,5 cm
Gewicht 159 g
Buch (Taschenbuch, Englisch)
12,99
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