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Leap

How to Thrive in a World Where Everything Can Be Copied

In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.

Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.

Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

Portrait
Howard Yu is a professor of strategic management and innovation at the prestigious IMD Business School in Switzerland, as well as the director of IMD's signature program, the Advanced Strategic Management executive education course. He also develops customized training programs for large companies, and his clients include Mars, Maersk, Proctor & Gamble, Nestle, Sanofi, Novartis, and Lego, among many others. He writes regularly for
Forbes,
Fortune,
Harvard Business Review,
Sloan Management Review,
and the
South China Morning Post
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Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 269
Erscheinungsdatum 12.07.2018
Sprache Englisch
ISBN 978-1-61039-881-7
Verlag Hachette Book Group USA
Maße (L/B/H) 24,1/15,6/3 cm
Gewicht 488 g
Buch (gebundene Ausgabe, Englisch)
19,79
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
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