Thalia.de

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

The authors explain the statistical modeling technique and the fundamental aspects of the methods in a straightforward manner that is accessible to individuals with limited statistical and mathematical training. They clarify the nature and role of PLS-SEM in social sciences research that allows researchers to pursue research in new and different ways.In order to facilitate learning, a single case study has been used throughout the book.
Changes in the 2nd edition include:


  • an overview of the latest research on composite-based modelling

  • more coverage of the distinction between PLS-SEM and CB-SEM

  • introduction of a new criterion for discrimination validity assessment

  • revision and extension of the chapter on mediation

  • extended description of moderation

  • a brief introduction to some more advanced techniques

Portrait

Dr. Joe Hair is Founder and Senior Scholar of the Doctoral Degree in Business Administration, Coles College, Kennesaw State University, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 40 books, including Multivariate Data Analysis, Prentice-Hall, 7th edition, 2010 (cited 22,000+ times); Marketing, South-Western Publishing Company, 12th edition 2012; Essentials of Business Research Methods, M.E. Sharpe, 2011; Research Methods for Business, Wiley, 2007; and Essentials of Marketing Research, McGraw-Hill/Irwin, 3rd edition 2013. He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, Journal of Business Research, Journal of Long Range Planning, Journal of Marketing Theory and Practice, International Marketing Review, Journal of Experimental Education, Business Horizons, Journal of Retailing, Multivariate Behavioral Research, and others. He was recognized as the 2011 Academy of Marketing Science Marketing Educator of the year. He often presents seminars on research techniques, multivariate data analysis and marketing issues for organizations in Europe, Australia and other locations outside the U.S.

… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 363
Erscheinungsdatum 19.05.2016
Sprache Englisch
ISBN 978-1-4833-7744-5
Verlag Sage Publications
Maße (L/B/H) 229/154/22 mm
Gewicht 507
Auflage 2nd Edition.
Buch (Taschenbuch, Englisch)
42,99
inkl. gesetzl. MwSt.
Sofort lieferbar
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Bezahlung bei Abholung

Andere Kunden interessierten sich auch für

  • 40108511
    Sapiens
    von Yuval Noah Harari
    Buch (Taschenbuch)
    10,99
  • 46419119
    Homo Deus
    von Yuval Noah Harari
    Buch (Taschenbuch)
    8,79 bisher 9,99
  • 46311927
    Hillbilly Elegy
    von J. D. Vance
    Buch (gebundene Ausgabe)
    16,99
  • 41009937
    We Should All Be Feminists
    von Chimamanda Ngozi Adichie
    Buch (Taschenbuch)
    6,49
  • 45309065
    Comparative Politics
    von Daniele Caramani
    Buch (Taschenbuch)
    42,99
  • 54332944
    Hillbilly Elegy
    von J. D. Vance
    Buch (Taschenbuch)
    8,99
  • 51865952
    Dear Ijeawele, or A Feminist Manifesto in Fiftee
    von Chimamanda Ngozi Adichie
    Buch (gebundene Ausgabe)
    7,99
  • 51914085
    On Tyranny
    von Timothy Snyder
    Buch (Taschenbuch)
    6,99
  • 46481056
    Norse Mythology
    von Neil Gaiman
    Buch (Taschenbuch)
    13,99
  • 6023648
    Alexander Hamilton
    von Ron Chernow
    Buch (Taschenbuch)
    14,99
  • 44652119
    In Order to Live
    von Yeonmi Park
    (1)
    Buch (Taschenbuch)
    9,19
  • 39678553
    Unspeakable Things
    von Laurie Penny
    Buch (Taschenbuch)
    9,99
  • 53225249
    Dear Ijeawele, or a Feminist Manifesto in Fifteen Suggestions
    von Chimamanda Ngozi Adichie
    Buch (gebundene Ausgabe)
    9,99
  • 52926630
    On Tyranny
    von Timothy Snyder
    Buch (Taschenbuch)
    6,99
  • 45259536
    Hidden Figures
    von Margot Lee Shetterly
    Buch (Taschenbuch)
    8,99
  • 41656215
    Germany
    von Neil MacGregor
    Buch (Taschenbuch)
    9,99
  • 45587565
    Homo Deus
    von Yuval Noah Harari
    Buch (gebundene Ausgabe)
    17,99
  • 45853424
    East West Street
    von Philippe Sands
    Buch (Taschenbuch)
    7,99
  • 38892715
    Watching the English
    von Kate Fox
    Buch (Taschenbuch)
    9,99
  • 6045299
    The Tipping Point
    von Malcolm Gladwell
    (2)
    Buch (Taschenbuch)
    6,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

von Marko Sarstedt , Christian M. Ringle , G. Tomas M. Hult , Joseph F. Hair

Buch (Taschenbuch, Englisch)
42,99
+
=
Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)

Harry Potter and the Cursed Child - Parts I & II (Special Rehearsal Edition)

von John Tiffany

(57)
Buch (gebundene Ausgabe)
19,99
+
=

für

62,98

inkl. gesetzl. MwSt.

Alle kaufen