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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

The authors explain the statistical modeling technique and the fundamental aspects of the methods in a straightforward manner that is accessible to individuals with limited statistical and mathematical training. They clarify the nature and role of PLS-SEM in social sciences research that allows researchers to pursue research in new and different ways.In order to facilitate learning, a single case study has been used throughout the book.
Changes in the 2nd edition include:


  • an overview of the latest research on composite-based modelling

  • more coverage of the distinction between PLS-SEM and CB-SEM

  • introduction of a new criterion for discrimination validity assessment

  • revision and extension of the chapter on mediation

  • extended description of moderation

  • a brief introduction to some more advanced techniques

Portrait

Dr. Joe Hair is Founder and Senior Scholar of the Doctoral Degree in Business Administration, Coles College, Kennesaw State University, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 40 books, including Multivariate Data Analysis, Prentice-Hall, 7th edition, 2010 (cited 22,000+ times); Marketing, South-Western Publishing Company, 12th edition 2012; Essentials of Business Research Methods, M.E. Sharpe, 2011; Research Methods for Business, Wiley, 2007; and Essentials of Marketing Research, McGraw-Hill/Irwin, 3rd edition 2013. He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, Journal of Business Research, Journal of Long Range Planning, Journal of Marketing Theory and Practice, International Marketing Review, Journal of Experimental Education, Business Horizons, Journal of Retailing, Multivariate Behavioral Research, and others. He was recognized as the 2011 Academy of Marketing Science Marketing Educator of the year. He often presents seminars on research techniques, multivariate data analysis and marketing issues for organizations in Europe, Australia and other locations outside the U.S.

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Produktdetails


Einband Taschenbuch
Seitenzahl 363
Erscheinungsdatum 19.05.2016
Sprache Englisch
ISBN 978-1-4833-7744-5
Verlag Sage Publications
Maße (L/B/H) 229/154/22 mm
Gewicht 507
Auflage 2nd Edition.
Buch (Taschenbuch, Englisch)
41,99
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