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APIs: A Strategy Guide

Creating Channels with Application Programming Interfaces

Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You’ll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches. Facebook and Twitter APIs continue to be extremely successful, and many other companies find that API demand greatly exceeds website traffic. This book offers executives, business development teams, and other key players a complete roadmap for creating a viable API product.
* Learn about the rise of APIs and why your business might need one
* Understand the roles of asset owners, providers, and developers in the API value chain
* Build strategies for designing, implementing, and marketing your product
* Devise an effective process for security and user management
* Address legal issues, such as rights management and terms of use
* Manage traffic and user experience with a reliable operating model
* Determine the metrics you need to measure your API’s success
Portrait

Daniel Jacobson is the director of API engineering at Netflix. Prior to Netflix, Daniel was at NPR where he created the NPR API as well as the content management system that drives NPR .org, mobile platforms and all other digital presentations for NPR content. Daniel is also on the board of directors for OpenID. Gregory Brail brings a variety of experience to Apigee from more than 18 years in the industry. Prior to Apigee, Greg worked at BEA as technical lead for the WebLogic JMS team, and kicked off BEA's "Core Engine" initiative, which built a modular "micro-kernel" using core WebLogic technology. Prior to BEA, Greg served as Principal Architect for TransactPlus, a LabMorgan spinoff that offered guaranteed message delivery over the Internet. Greg began his career developing custom middleware libraries for Citibank, and then spent his formative years with transaction-processing pioneers Transarc, where he worked in the field, deploying production systems using Transarc technology at JPMorgan and elsewhere. Greg holds a degree in Computer Science from Brown University. Dan Woods is a seasoned CTO, author, speaker, and entrepreneur with experience in business, computer science, journalism, and publishing. He is CTO and Editor of CITO Research, a firm dedicated to creating content to improve the performance of CIO and CTOs. As an author, Dan has written or coauthored more than 20 books about business and technology, ranging from books about service-oriented architecture, open source, manufacturing, RFID, and wikis to the ideas driving the latest generation of enterprise applications, particularly in the face of Web 2.0's impact on the enterprise. Dan has written hundreds of white papers and conducted more than 1,000 interviews with experts in a variety of fields. He is also an invited speaker and moderator at international conferences. As a CTO, Dan built technology for companies ranging from Time Inc. New Media to TheStreet.com. He has managed the product development cycle from initial requirements through sales for web sites and software products designed for the publishing and financial services industries. At TheStreet.com his systems supported the company's successful IPO and handled millions of daily page views while the number of subscribers tripled and new lines of business were launched. At CapitalThinking, Dan's software was purchased by the IT departments of large financial institutions including General Electric, JP Morgan Chase, and Citigroup. Dan has an M.S. from Columbia University's Graduate School of Journalism and a B.A. in Computer Science from the University of Michigan. Since July 2008, Dan has been writing the JargonSpy column for Forbes. For a complete list of those articles, visit our sister site, CITO Research, here or Forbes.com.

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Einband Taschenbuch
Seitenzahl 146
Erscheinungsdatum 17.12.2011
Sprache Englisch
ISBN 978-1-4493-0892-6
Verlag O'Reilly Media, Inc, USA
Maße (L/B/H) 178/233/9 mm
Gewicht 282
Abbildungen mit Illustrationen
Buch (Taschenbuch, Englisch)
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