10 Rules for Building a Sucessful Personal Brand on the Business Battlefield
"A refreshing message . . . from someonewho has fought many corporate wars."-The New York Times With the latest stories from D'Alessandro's neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever whennavigating your way to success. "D'Alessandro dares to speak the truth. If you don'tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say. "With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D'Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business."-James Carville, author and Democratic Strategist "With good jobs becoming harder to find,D'Alessandro's sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time."-Tom Neff, Chairman, U.S., Spencer Stuart "Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world."-Harvey Mackay, author of the no.1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive
David D'Alessandro is President of John Hancock Financial Services, both the youngest president in the company's history and the only marketer ever to rise to the top of a major life insurer.