Nutzen Sie unsere Filialabholung und erhalten Sie diesen Artikel versandkostenfrei in Ihrer Filiale!

Carrots and Sticks

Unlock the Power of Incentives to Get Things Done

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you've ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.
In Carrot and Sticks , Ian Ayres, the New York Times bestselling author of Super Crunchers , applies the lessons learned from behavioral economics-the fascinating new science of rewards and punishments-to introduce readers to the concept of "commitment contracts": an easy but high-powered strategy for setting and achieving goals already in use by successful companies and individuals across America. As co-founder of the website stickK.com (where people have entered into their own "commitment contracts" and collectively put more than $3 million on the line), Ayres has developed contracts-including the one he honored with himself to lose more than twenty pounds in one year-that have already helped many find the best way to help themselves at work or home. Now he reveals the strategies that can give you the impetus to meet your personal and professional goals, including how to
- motivate your employees
- create a monthly budget
- set and meet deadlines
- improve your diet
- learn a foreign language
- finish a report or project you've been putting off
- clear your desk
Ayres shares engaging, often astounding, real-life stories that show the carrot-and-stick principle in action, from the compulsive sneezer who needed a "stick" (the potential loss of $50 per week to a charity he didn't like) to those who need a carrot with their stick (the New York Times columnist who quit smoking by pledging a friend $5,000 per smoke . . . if she would do the same for him). You'll learn why you might want to hire a "professional nagger" whom you'll do anything to avoid-no, your spouse won't do!-and how you can "hand-tie" your future self to accomplish what you want done now. You'll find out how a New Zealand ad exec successfully "sold his smoking addiction," and why Zappos offered new employees $2,000 to quit cigarettes.
As fascinating as it is practical, as much about human behavior as about how to change it , Carrots and Sticks is sure to be one of the most talked-about books of the year.
Rezension
"'Lord, give me chastity and continence, but not yet.' Ian Ayres has developed the pathbreaking tools that resolve Saint Augustine's paradoxical prayer, brilliantly showing us how to escape self-defeating behavior and overcome the drive for instant gratification." -David Laibson, Robert I. Goldman Professor of Economics, Harvard University
"There are creative books, rigorous books, and useful books, but Carrots and Sticks is all three. It's fascinating and fun to read, and my abs are in great shape too-all thanks to Ian Ayres. Bravo." -Tim Harford, " The Undercover Economist"
"For about thirty years there has been increasing study of how people try to manage, and sometimes succeed in managing, their own behavior: smoking, eating, procrastinating, drinking, losing their temper, fears and phobias, games, fingernails . . . . The list goes on. Here is an entertaining report on one of the basic techniques of overcoming what the ancient Greeks called "weakness of will." All can enjoy it; many may discover it therapeutic."-Thomas C. Schelling, 2005 Nobel Laureate in Economics
"This brilliant book will help you outwit your greatest adversary: your future self. It will give you tools that can change your life."-Barry Nalebuff, co-author of The Art of Strategy
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 240
Erscheinungsdatum 15.11.2010
Sprache Englisch
ISBN 978-0-553-80763-9
Verlag Random House UK
Maße (L/B/H) 247/164/25 mm
Gewicht 450
Buch (gebundene Ausgabe, Englisch)
27,99
inkl. gesetzl. MwSt.
Versandfertig in 1 - 2 Wochen
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Andere Kunden interessierten sich auch für

  • 34809997
    Playway. Für den Beginn ab Klasse 3 / Activity Book mit Audio-CD 4. Schuljahr
    Schulbuch (Kunststoff-Einband)
    10,25
  • 33724912
    Playway 3. Jahrgangsstufe 3. Activity Book mit Audio-CD
    Schulbuch (Kunststoff-Einband)
    10,25
  • 29358095
    English G Lighthouse - Allgemeine Ausgabe / Band 1: 5. Schuljahr - Workbook mit Audios online
    von Sydney Thorne
    Schulbuch (Taschenbuch)
    9,50
  • 32632713
    English G Lighthouse - Allgemeine Ausgabe / Band 2: 6. Schuljahr - Workbook mit Audio-Materialien
    von Gwen Berwick
    Schulbuch (Taschenbuch)
    9,50
  • 36258546
    English G Lighthouse - Allgemeine Ausgabe / Band 3: 7. Schuljahr - Workbook mit Audios online
    von Gwen Berwick
    Schulbuch (Taschenbuch)
    9,50
  • 39524867
    English G Access - Allgemeine Ausgabe / Band 3: 7. Schuljahr - Workbook mit Audio-Materialien
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    9,25
  • 32281116
    English G Access - Allgemeine Ausgabe / Band 1: 5. Schuljahr - Workbook mit Audio-Materialien und MyBook
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    9,25
  • 37916446
    English G Access - Allgemeine Ausgabe / Band 2: 6. Schuljahr - Workbook mit Audio-Materialien
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    9,25
  • 14270454
    English G 21 - Ausgabe D / Band 2: 6. Schuljahr - Workbook mit Audios online
    von Jennifer Seidl
    (3)
    Schulbuch (Taschenbuch)
    10,50
  • 11596566
    English G 21 - Ausgabe D / Band 1: 5. Schuljahr - Workbook mit Audio Materialien
    von Jennifer Seidl
    (1)
    Schulbuch (Taschenbuch)
    10,50
  • 41443715
    English G Lighthouse - Allgemeine Ausgabe / Band 4: 8. Schuljahr - Workbook mit Audios online
    von Sydney Thorne
    Schulbuch (Taschenbuch)
    9,50
  • 34809995
    Playway. Für den Beginn ab Klasse 3 / Pupil's Book 4. Schuljahr
    Schulbuch (Kunststoff-Einband)
    10,95
  • 34809996
    Playway. Für den Beginn ab Klasse 3 / Activity Book mit Audio-CD und CD-ROM 3. Schuljahr
    Schulbuch (Kunststoff-Einband)
    14,50
  • 34809999
    Playway. Für den Beginn ab Klasse 3 / Activity Book mit Audio-CD und CD-ROM 4. Schuljahr
    Schulbuch (Kunststoff-Einband)
    14,50
  • 33724914
    Playway 3. Jahrgangsstufe 3. Pupil's Book
    Schulbuch (Kunststoff-Einband)
    10,95
  • 27328269
    English G 21 - Erweiterte Ausgabe D / Band 6: 10. Schuljahr - Workbook mit Audios online
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    10,50
  • 44439521
    English G Lighthouse - Allgemeine Ausgabe / Band 5: 9. Schuljahr - Workbook mit Audio-Materialien
    von Sydney Thorne
    Schulbuch (Taschenbuch)
    9,50
  • 27328209
    English G 21 - Ausgabe A / Abschlussband 6: 10. Schuljahr - 6-jährige Sekundarstufe I - Workbook mit Audio-Materialien
    von Jennifer Seidl
    Schulbuch (Taschenbuch)
    10,50
  • 38694920
    Sally - Allgemeine Ausgabe (Neubearbeitung) - Englisch ab Klasse 3 / 4. Schuljahr - Activity Book
    von Sabine Schwarz
    Schulbuch (Taschenbuch)
    8,99
  • 15244899
    Green Line 3. Workbook mit Audio-CD.
    von Elizabeth Daymond
    (7)
    Schulbuch (Geheftet)
    10,50

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

Carrots and Sticks

Carrots and Sticks

von Ian Ayres

Buch (gebundene Ausgabe, Englisch)
27,99
+
=
The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour

von Adam (Chief Strategy Officer Ferrier

Buch (Taschenbuch)
28,99
+
=

für

56,98

inkl. gesetzl. MwSt.

Alle kaufen